Trailblazing business leader driving fintech market entries and operational excellence across LATAM.
Mexico City, MX
Full time
On-site/Hybrid/Remote
I am a Senior Country Manager and Business Development Executive with over 25 years in building, launching, and scaling digital and fintech platforms across...
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My Career Journey
1/15
soCASH
Executive Consultant
- Present | N/A
Studied Mexican market for potential cash management platform introduction.
CALLAO
Head of Mexico Operations
Jan 2022 - Present | 4y 6m
Led company setup and SOFOM/SOFIPO structuring in Mexico, secured SOFOM license and enabled AMEX BIN sponsor operations, built and managed a local team of 20, executed go-to-market strategies, and managed...
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ReconoserID
Country Manager Mexico
Jan 2022 - Jan 2024 | 2y
Established financial, commercial and legal coordination with headquarters, defined regulatory-compliant identity validation and digital signature solutions, aligned products with CNBV and NOM-151 frameworks,...
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QuePadre
Founding Country Manager Mexico
Jan 2021 - Jan 2022 | 1y
Launched fintech lending operations in Mexico, developed automated lending products, built and managed teams, coordinated regulatory structuring and SOFOM conversion. Managed launch and regulatory-compliant...
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Aplazame
General Manager & Market Entry Lead Mexico
Jan 2016 - Jan 2021 | 5y
Launched and scaled Aplazame BNPL in Mexico, building teams and integrating with local partners. Responsible for P&L, provider selection, credit scoring, KYC, fund disbursement, and compliance. Achieved...
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IDFinance
Executive Advisor
Jan 2016 - Jan 2017 | 1y
Advised on online lending projects for Brazil and Mexico, focusing on SOFOM strategy and CAT coordination for MX and Spain, overseeing operations of 200 staff.
Goswiff
Country Manager Mexico
Jan 2015 - Jan 2016 | 1y
Led commercial, operational, and admin management for mPOS and PSP, secured VISA and Mastercard certifications, enabled marketplace integrations, and closed deals with major banks for industry solutio...
Codamation
Business Development
Jan 2011 - Jan 2015 | 4y
Structured mPayment projects in Argentina and Mexico for bills, credits, and cards; focused on remittances and MWALLET initiatives.
IMUSICA
Executive Director, Mexico & Central America
Jan 2008 - Jan 2015 | 7y
Directed operations and business development in 18 Latin American countries, managed digital music distribution, licensing, international revenues and royalties, and strategic partnerships with global...
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Cyberplat
CEO Deputy México
Jan 2007 - Jan 2014 | 7y
Movistar
Distributor, Southwest Region
Jan 2008 - Jan 2012 | 4y
Managed distribution and supply chain for Movistar mobile devices, tablets, and plans for SMB and government clients.
MOBITV
Director, Latin America
Jan 2007 - Jan 2008 | 1y
CONECTIUM
Country Manager
Jan 2003 - Jan 2007 | 4y
Movilaccess
New Industrial Products Development Manager
Jan 1999 - Jan 2001 | 2y
Guided new product development and introduction of REFLEX Beepers in Mexico and USA.
MAS Sistemas
Cofounder
Jan 1995 - Jan 2000 | 5y
Developed software for retail industry, administrative, delivery and inventory management, computer assembly and sales.
Career Highlights
1/2
Head of Mexico Operations, CALLAO (2022–present)
Built Mexico payments platform and secured licensing
Mexico City, MX, 2026
In 2022 as Head of Mexico Operations at CALLAO I led the company's market entry and regulatory...
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General Manager & Market Entry Lead, Aplazame (2016–2021)
Launched Mexico BNPL and led $10M bank project
Mexico City, MX, 2021
In 2016 as General Manager & Market Entry Lead for Aplazame Mexico I launched and scaled a BNPL...