Mariia Furta
Transforming business goals into engaging CRM content and campaigns.
Warsaw, PL
Full time
On-site/Hybrid/Remote
A results-driven CRM Content Manager with five years’ experience leading successful digital content projects. Skilled in team leadership, campaign strategy,...
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My Career Journey
1/4
BrainRocket
CRM Content Team Lead
Oct 2025 - Present | 11m
Led, developed, and grew a three-person CRM Content team through hiring, coaching, and performance management. Turned CRM content strategy into clear priorities, roadmaps, and team objectives. Owned the...
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Growe
CRM Content Manager
Mar 2024 - Oct 2025 | 1y 7m
Acted as team manager, leading a team of two CRM content writers — one focused on Casino, the other on Sports. Drove entire content creation process, ensuring strategic alignment, quality, and timely content...
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QATestLab
Content Writer
Jun 2023 - Apr 2024 | 10m
Managed social media channels and targeted advertising campaigns. Created consulting-focused and statistics-based content plans, coordinated execution with teams, optimised articles for SEO, and maintained...
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Kyiv Consulting
Content Manager
May 2022 - Jun 2023 | 1y 1m
Developed and refined digital content including blog articles, landing pages, and email marketing campaigns. Managed content publication across platforms, collaborated with administration teams for WordPress...
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Coaching
Leadership
Team Leadership
Active Listening
Delegation Skills
Planning
Prioritization
Communications
Most proud of (2/3)
1st
Built and scaled a three-person CRM Content team, introducing sprint planning and reducing ASAP requests by ~90%.
2nd
Created Tone of Voice for sports brands, redefining leadership to guide quality, decisions, and brand personality.
Career Highlights
1/2
Streamlined CRM workflow and regained workload control
Cut urgent CRM requests 90% via sprint planning
Poland,
In my role leading the team, I introduced Sprint Planning and a clear prioritization process...
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Created brand voice and shifted team leadership toward quality
Defined Tone of Voice for sports brands
Poland,
In my role leading projects from idea to result, I developed a Tone of Voice framework for sports...
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My values
Teamwork
Leadership
Efficiency
Communication
Results-Oriented
Education
Ivan Franko National University, Ukraine
Master's in Journalism
2022
Ivan Franko National University, Ukraine
Bachelor's in Journalism
2021
Language(s) I speak
Ukrainian
Fluent
English
Fluent
Polish
Intermediate