Mariano Medina Fernández Cobos
Driving digital growth across LATAM with strategic, data-driven leadership.
Mexico City, MX
Full time
Hybrid
Seasoned executive with 15+ years of experience in digital marketing, project management, and business development across LATAM and the US. Skilled in...
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My Career Journey
1/5
ABCW Global
Growth Director
Feb 2026 - Jun 2026 | 4m
Defined and executed growth strategy for 7 brands, aligning revenue, client acquisition, and retention goals. Led cross-functional initiatives spanning paid media, SEO/SEM, inbound marketing, and performance...
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ABCW Global
Project Marketing Manager & Implementation Consultant
Apr 2021 - Feb 2026 | 4y 10m
Led end-to-end project implementation for growth initiatives, from planning to execution and performance tracking. Defined project scope, timelines, deliverables, OKRs, and KPIs, and managed cross-functional...
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RiskMathics Financial Institute
Marketing & SPM Director / Program Lead
Feb 2014 - Mar 2021 | 7y 1m
Led 10-person multidisciplinary teams across marketing, design, digital, IT, and production. Managed digital transformation, product launches, large-scale events, and internal tools. Reported directly...
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ARTL Marketing
Co-Founder / Project Manager
May 2013 - Feb 2014 | 9m
Managed end-to-end implementation of client projects, from prospect assessment to delivery and evaluation. Defined scope, objectives, and deliverables for multi-channel initiatives and led teams to execute...
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Hormiga Investigación
Project Manager
May 2010 - Apr 2013 | 2y 11m
Managed project delivery for national and international product launches for SMBs and incubators. Coordinated research, strategy, execution, and reporting, delivering projects on time and within scope,...
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Honesty
Empathy
Handling Confrontation
Constructive Feedback
Support Colleagues
Change Agility
Collaboration
Team Building
Creative Problem-Solving
Leadership
Most proud of (2/3)
1st
Led COVID-19 digital migration and inaugural webinar program, rallying a 10-person team and prioritizing burnout prevention.
2nd
Defined and executed growth strategy across 7 brands, leading cross-functional initiatives and platform partnerships.
Career Highlights
1/2
Cross-functional lead during rapid shift to virtual engagement
Led COVID pivot to first-ever webinar program
Mexico, 2026
During the COVID pivot I led my team through producing our organization’s first webinar series...
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People-first leader who reduced burnout during crisis
Prioritized team wellbeing to sustain performance
Mexico City, 2026
During the COVID pivot I intentionally adjusted workloads and timelines to prevent burnout, showing...
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My values
Integrity
Empathy
Work-Life Balance
Collaboration
Humility
Education
IPADE Business School
MBA (MEDEX)
2022
Centro Universitario de Comunicación
Production and Post-Production
2013
Centro Universitario de Comunicación
Advertising
2009
Certifications & Qualifications
Program | Business Intelligence & Analytics
RiskMathics Financial Institute2018
Diploma | Negotiation
RiskMathics Financial Institute2016
Diploma | Advanced Marketing
Centro Universitario de Comunicación2012
Language(s) I speak
English
Fluent
Spanish
Fluent