Mariana González Chavero
Driving business growth with data-driven marketing and customer experience strategies.
Mexico City, MX
Full time
Hybrid
Bilingual executive specializing in marketing management, business development, and commercial strategy in global companies. Proven leader in 360° marketing,...
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My Career Journey
1/6
PwC
Customer Marketing Manager
Jan 2021 - Present | 5y 7m
Ciudad de México, MX
Unified sales and marketing actions, increasing closing rates by 25% for new accounts. Designed automated lead nurturing that led to a 35% boost in qualified leads entering the sales pipeline. Led performance...
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Dentegra Insurance Company
Marketing & Communications Manager
Jan 2015 - Jan 2021 | 6y
Ciudad de México, MX
Directed omnichannel strategy, raising brand awareness by 20%. Led consistent communications across PR and media, managed Smile Station® campaign achieving 100% sales target in first year. Built web conversion...
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RCI (Wyndham Worldwide)
Customer Marketing Manager LATAM
Jan 2009 - Jan 2015 | 6y
Ciudad de México, MX
Executed marketing strategies increasing market penetration by 18%. Coordinated B2C programs with sales, generating a 15% revenue increase. Structured data-driven customer lifecycle campaigns, raising...
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Consupharma
Marketing Coordinator
Jan 2006 - Jan 2009 | 3y
Ciudad de México, MX
Enhanced product launches and marketing plans through market intelligence, growing market share by 5%. Coordinated channel distribution and product training, accelerating time-to-market by 20%.
Oracle
Key Account Executive
Jan 2004 - Jan 2006 | 2y
Ciudad de México, MX
Managed corporate client portfolio with a 98% retention rate. Designed value propositions, increasing portfolio value by 15%.
TV Azteca
Commercial Trainee
Jan 2001 - Jan 2003 | 2y
Ciudad de México, MX
Consistently achieved 105% of monthly commercial KPIs in prospecting, account acquisition, and client management.
Leadership
Ability To Meet Deadlines
Communications
Calmness Under Pressure
Collaboration
Coordinating
Coaching
Change Agility
Plan Execution
Most proud of (2/3)
1st
Bridged marketing data and the sales floor with a 360° engine that lifted corporate closing rates by 25%.
2nd
Led the Smile Station® launch, uniting cross-functional teams and achieving 100% of first-year sales targets.
My values
Collaboration
Leadership
Agility
Team Empowerment
Results-Oriented
Education
Universidad Panamericana
Master's Degree in Project Management and Development
Ongoing
Universidad Panamericana
Specialization in International Marketing
Ongoing
Universidad Panamericana
Bachelor's Degree in International Business
Ongoing
Certifications & Qualifications
Certification in Ontological Coaching
COCREAR2026
Language(s) I speak
English
Fluent
Spanish
Fluent