Mariana Edali Varela Vázquez
Integrated marketing strategist driving digital & brand growth with paid media expertise.
Mexico City, MX
Full time
Hybrid
Marketing and communication strategist with 8 years of experience developing integrated strategies that combine research, branding, digital and offline...
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My Career Journey
1/4
HAPPY BRANDING STUDIO
Brand Planner
Jan 2024 - Present | 2y 8m
Developed and executed digital strategies, content, SEO, and paid media with budgets up to $60K MXN monthly. Managed Meta Ads, Google Ads, and LinkedIn Ads, and conducted audience, keyword and trend research....
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RATIO MARKETING STUDIO
Marketing Specialist
Jan 2021 - Jan 2024 | 3y
Created digital positioning strategies for small businesses, managed client relationships, developed content, and produced audiovisual materials. Executed organic growth strategies and handled comprehensive...
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FREELANCE
Marketing Digital & Content Strategist
Jan 2020 - Jan 2021 | 1y
Managed up to 8 Facebook and Instagram accounts, developed content and Meta Ads campaigns, coordinated influencer collaborations, and planned digital strategies for health sector professionals.
GO PUBLICIDAD
Community Manager
Jan 2018 - Jan 2020 | 2y
Strategic Planning
Coordinating
Collaboration
