Led growth initiatives for Club Canela, collaborating with cross-functional teams and technology partners to enhance customer engagement and retention. Implemented branded campaigns and strategic partnerships...

Managed a MXN $3.5M monthly budget, optimizing digital investment and campaign performance to maximize acquisition and revenue. Improved ROAS from 2x to 5x and increased bookings by 40% through strategic...

Led performance analysis for Citibanamex campaigns across digital channels. Provided actionable, data-driven optimization recommendations for acquisition strategies. Collaborated with multidisciplinary...

Analyzed digital campaign performance and prepared insight-driven reports for diverse industry clients. Identified optimization opportunities and provided actionable recommendations to strategy teams.

Analyzed digital campaigns for pharmaceutical clients, prepared performance reports, and generated actionable recommendations to enhance campaign results. Collaborated with internal teams to optimize web...

Taught university students Marketing and Consumer Behavior, designing materials and practical activities for real-world application.

Coordinated ISO 9001 certification processes and continuous improvement initiatives. Developed documentation and collaborated with multidisciplinary teams to optimize processes and operational efficie...