Led growth, brand experience, and capability development across media, influencer, and sports marketing; increased capability adoption by 15% via strategic partnerships and improved pitch win rate by 12%...

Launched and scaled Mediahub Mexico, establishing governance and operating models; led talent development and P&L accountability, positioned agency as a key player in Mexico, and secured multiple new client...

Directed high-volume advertising negotiations across various media, secured favorable vendor conditions, built technology partnerships, and achieved a 7x revenue increase via trading model optimizatio...

Served as strategic business partner to Mexico leadership, strengthening finance, operations, and organizational effectiveness; improved trade negotiations, vendor agreements, P&L management, and cross-functional...

Oversaw business operations for UM Mexico, drove client profitability and workforce optimization, enhanced market insight delivery, realized 18% revenue growth and received client recognition for strategic...

Directed global/regional communication strategies, managed account P&L, led cross-functional teams, optimized negotiations and SOW alignment, delivered tailored offline and online marketing for Detroit...

Directed integrated media strategy and campaign execution for Ford across regional channels; led agency communications and ensured strategic alignment.

Led strategic planning, media buying, and client relationship management for global tier-1 accounts; managed team operations and optimized media investment and campaign execution.