Marcelo Ruiz Abella
Omnichannel marketing leader driving ROI and creative brand growth strategies.
Full time
On-site/Hybrid/Remote
Senior Marketing and Strategic Management Executive with over a decade leading omnichannel strategies, integrated campaigns, and brand positioning in entertainment,...
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My Career Journey
1/9
Netflix
Marketing Manager
Jun 2023 - Nov 2025 | 2y 5m
Bogota, CO
Led omnichannel advertising campaign Marquee, achieving 24 million impressions and over 471,000 interactions with a 6.3% engagement rate and 90% positive sentiment. Drove growth marketing for documentaries...
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HBO MAX
Senior Creative Manager
Feb 2022 - Jun 2023 | 1y 4m
Bogota, CO
Built regional communication ecosystem, accelerating go-to-market and boosting internal adoption by 25-30%. Led campaigns to strengthen customer experience and organic channel launch, reaching 352,000...
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Superside
Design Director
Mar 2021 - Feb 2022 | 11m
Bogota, CO
Implemented agile workflows reducing rework and improving delivery time by 30%. Managed demanding SLAs, preserving branding and increasing customer satisfaction by 20%. Developed mentoring programs enhancing...
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Circus
Creative Director
Apr 2020 - Mar 2021 | 11m
Bogota, CO
Led omnichannel production achieving 16 million impressions and 4 million+ sustained views. Reduced regional time to market and operational costs by 20%. Executed innovative media strategies, achieving...
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Sancho BBDO
Creative Director
Oct 2018 - Apr 2020 | 1y 6m
Bogota, CO
Developed strategic brand platforms, increasing commercial success of portfolios by 15%. Managed launches with budgets over 2 billion COP, ensuring production impact. Led teams ensuring compliance, quality,...
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Fantastic Agency
Creative Director
Jan 2018 - Oct 2018 | 9m
Bogota, CO
Grey Group
Creative Director
Apr 2017 - Jan 2018 | 9m
Bogota, CO
Publicist Group
Senior Art Director
Mar 2015 - Apr 2017 | 2y 1m
Bogota, CO
McCann
Graphic Designer
Jul 2013 - Mar 2015 | 1y 8m
Bogota, CO
Ability To Meet Deadlines
Leadership
Analytical Thinking
Creative Thinking
Strategic Thinking
Adaptability
Collaboration
Delivery Focused
Most proud of (2/3)
1st
Led Marquee omnichannel campaign at Netflix, generating 24M impressions and 471K+ interactions (6.3% engagement).
2nd
Implemented agile workflows at Superside, cutting rework and improving delivery time by 30% and lifting customer satisfaction 20%.
Career Highlights
1/2
Growth marketing activations at Netflix
CMO
COL, 2023
At Netflix I helped design and scale growth marketing activations for local documentaries that...
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Marketing platform development at HBO Max
Senior Creative Manager
COL, 2022
At HBO Max I developed a comprehensive communications platform to align creative strategy with...
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