Marcela Cárdenas Hidalgo
(she/her)
Driving demand generation, growth marketing, and brand excellence in LATAM tech.
Mexico City, MX
Full time
Hybrid
Experienced Marketing & Communications Director with 16+ years in B2B technology across LATAM, leading integrated strategies for top tech companies such...
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My Career Journey
1/8
Bluetab — IBM Company
Marketing, Communications & Brand LATAM
May 2024 - Jul 2025 | 1y 2m
Defined and executed regional GTM and co-marketing strategy with hyperscalers, managed $300K marketing budget, led PR, spokesperson training, crisis communications, brand storytelling for digital platforms,...
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Twyolo
Communications and Marketing Consultant
Jan 2023 - Jan 2024 | 1y
Analyzed brand performance, directed marketing and communications planning and execution, optimized design and content for engagement, and ran digital attraction campaigns generating over 100 MQLs per...
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Element Fleet Management
Head of Marketing & Communications
Jan 2022 - Jan 2023 | 1y
Doubled qualified leads through CRM and ABM, achieved 20% budget efficiency, reduced workload, and built cross-account partnerships to support market expansion.
Conekta
Head of Marketing & Communications
Jan 2020 - Jan 2021 | 1y
Scaled fintech startup, generating 1,800+ new leads, increased NPS, aligned legal and executive messaging, and led customer experience initiatives.
Amazon Web Services (AWS)
Senior Marketing Manager - LATAM
Jan 2016 - Jan 2020 | 4y
Led LATAM channel strategy with 25%+ sales pipeline growth, managed MDF budgets, led large-scale events, executed 50+ integrated campaigns, and generated significant pipeline influence.
Schneider Electric
Senior Marketing Manager — LATAM
Jan 2013 - Jan 2016 | 3y
Managed strategic alliances, deployed PR and communications strategies, implemented targeted nurture and trade marketing programs, and activated channels across LATAM.
Leviton
Senior Marketing Manager
Jan 2011 - Jan 2013 | 2y
Increased WD line sales by 15%, developed a rewards program generating substantial annual revenue, and launched new product lines increasing regional market share.
Hunter Douglas
Partner Marketing Specialist
Jan 2010 - Jan 2011 | 1y
Created 'DECO rewards' for national DO’s, managed brand health and distributor enablement, and allocated marketing funds to drive commercial impact.
Team Leadership
Influencing Skills
Adaptive Reasoning
Strategic Thinking
Communications
Prioritization
Results Focused
Empathy
Recognizing Strengths
Creative Thinking
Creative Problem-Solving
Transcribing
Knowledge Transfer
Ethical Standards And Conduct
Business Ethics
Intercultural Communication
Cultural Sensitivity
Learning Agility
Collaborative Learning
Mentorship
Most proud of (3/3)
1st
My family is the driving force and anchor behind every professional decision I make.
2nd
Turning strategy into measurable results, from idea to business impact, in every role I take on.
3rd
Building teams and people who now lead with the confidence I once needed myself.
Fun fact about me
Before I wrote marketing strategies, I voiced them, i was the radio voice behind institutional jingles and commercials.Storytelling began for me on those days .
Education
Universidad Iberoamericana
Communications
Ongoing
Certifications & Qualifications
Certificate in Digital Marketing & AI + ML + Analytics for Business Marketing
Northwestern University Kellogg2026
Certificate in Marketing and Business
Universidad Iberoamericana2026
Language(s) I speak
Spanish
Fluent
English
Fluent