Manuel González
Expert in digital storytelling and content strategy for top global brands.
Full time
Remote
Seasoned Content Strategist and Social Media Manager with 8+ years of experience shaping digital communications for leading brands including adidas, Audi,...
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My Career Journey
1/5
EY México
Content Manager
- Present | N/A
Developed conceptual strategy, content grids, and social media content for platforms like TikTok. Participated in campaigns, recordings, and events to strengthen EY México's digital presence.
City Express by Marriott
Social Media Manager
- Present | N/A
Developed digital content and campaigns for Mexico. Supervised advertising creatives and optimized communications in line with the company's brand strategy.
Bodega Aurrera
Copy Content Sr. & Community Manager
- Present | N/A
Created scripts, key claims, and content for Similac, Trident, and Bodega Aurrera. Participated in cross-platform content and strategy planning.
adidas
Head Of Awareness
- Present | N/A
Led awareness strategy, brand narrative, and positioning. Coordinated content, campaigns, mailings, and creative teams to strengthen engagement and business opportunities. Managed content and strategy...
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Leo Burnett
Copy Content Sr.
Jan 2021 - Jan 2022 | 1y
Leadership
Prioritization
Collaboration
Communications
Results Focused
Ability To Meet Deadlines
Most proud of (2/3)
1st
I led Brand & Content teams as Head, managing tight deadlines by prioritizing work and pitching in hands‑on to keep teams focused and deliver.
2nd
I prepared the City Express by Marriott World Cup campaign, leveraging AI to prioritize measurable results over pure creativity.
Career Highlights
1/2
Head of Brand & Content — liderazgo en tiempos críticos
Head Of Awareness
México, 2026
Como Head of Brand & Content lideré proyectos con tiempos muy ajustados; establecí prioridades...
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Trabajo con marca de consumo masivo — co-creación y resultados prácticos
Copy Contentwriter
Ciudad de México, 2023
En mi etapa trabajando con Bodega Aurrerá fomenté la colaboración entre equipos multidisciplinarios,...
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