Led consulting projects designing product and loyalty strategies for Advisors clients, defined data-driven activation and retention plans to boost payment solution adoption and satisfaction, presented...

Led customer experience strategy, reducing detractors, improving incident follow-up, analyzed behavior patterns, designed activation and retention actions, coordinated app and customer journey improvements,...

Developed marketing strategy for Afore Citibanamex, increased lead generation by 15%, doubled new customer conversions, launched lifecycle initiatives improving credit card retention, optimized digital...

Managed brand and product strategy for Volt, achieved record sales, grew market share by 4%, implemented digital marketing campaigns for greater engagement and brand affinity.

Designed retail promotions increasing activations by 10% without extra spending, developed tracking boosting digital sales by 80% and enabled online payment solutions.

Raised account orders by 17%, brand awareness by 10% via promotions, executed 360° marketing actions improving sell-out by 15%.

Implemented point-of-sale campaigns reducing delivery times and material costs by 40%, led merchandising increasing brand visibility in retail channels.

Developed social media strategies that increased followers by 25%, revamped Xtrem brand’s digital presence achieving a 50% sales increase.