Lydia Tokmakidou
Growth marketing leader driving revenue for SaaS, B2B, and tech companies.
Full time
Hybrid/On-site
Experienced growth marketing executive with 20+ years’ expertise in SaaS, B2B, and tech. Built and led revenue-driven teams at Siemens (EDA), Finance Magnates,...
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My Career Journey
1/4
Siemens (EDA)
SaaS Marketing Lead – Marketing Programs Architecture & Execution
Mar 2022 - Dec 2025 | 3y 9m
Airport City, IL
Architected and scaled hybrid PLG and sales-driven growth engines, improving activation and conversion rates. Led full-funnel GTM strategies, enterprise sales enablement, and cross-functional team leadership,...
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Finance Magnates
Head of Marketing
May 2018 - Jan 2022 | 3y 8m
Tel Aviv, IL
Owned global marketing, event strategy, and multichannel demand programs. Enhanced marketing automation, segmentation, and pipeline acceleration. Optimized MarTech stack for lifecycle personalization.
FX Yard
Chief Marketing Officer (CMO)
Sep 2014 - Mar 2018 | 3y 6m
Tel Aviv, IL
Drove multichannel marketing, increasing demand by 45% within a year. Led SEO for organic revenue growth, improved localization, and partnered with R&D and Product on scalable GTM execution.
Webpals Group
Head of SEO
Jun 2010 - Aug 2014 | 4y 2m
Tel Aviv, IL
Doubled first-page keyword rankings and revenue across 220+ sites, managed multinational SEO teams, led localization and expansion initiatives, and supported M&A target evaluations.