Luisa Fernanda Rodriguez-Gongora
Bridging brand identity with visual storytelling and strategic design expertise.
Zapopan, MX
Full time/Part time/Project based
Remote
Multidisciplinary creative designer with 4+ years of experience in producing advertising and brand assets for US-based clients. Adept at managing entire...
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My Career Journey
1/4
Vlack Design
Graphic Designer
- Present | N/A
Seattle, US
Developed complete visual identities and marketing materials for the South Lake Union Chamber of Commerce and local businesses, resulting in measurable brand recognition. Created digital and print assets...
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Independent
Freelance Graphic Designer
Jan 2020 - Present | 6y 7m
Torreón, MX
Delivered branding, social media content, and advertising for local businesses in F&B, health, wellness, and retail. Developed brand identities and managed monthly content calendars with AI-assisted workflows....
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Strategy Labs
Graphic Designer
Jan 2024 - Present | 2y 7m
Spokane Valley, US
Promoted from Production Designer to lead creative across varied US-based accounts in e-commerce, healthcare education, and lifestyle. Directed full visual strategy, produced campaign assets for clients...
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Strategy Labs
Production Designer
Jan 2023 - Jan 2024 | 1y
Spokane Valley, US
Produced and adapted advertising assets across digital formats, maintaining brand consistency for multiple client accounts. Created platform-optimized formats for Meta, Instagram, TikTok, and LinkedIn...
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Ability To Meet Deadlines
Collaboration
Coordinating
Organizational Skills
Accountability
Adaptability
Action Oriented
Confident Communicator
Analytical Thinking
Decision Making
Most proud of (2/3)
1st
Promoted to lead creative across US accounts; directed visual strategy and produced campaigns that drove $69,000+ in sales
2nd
Designed full creative direction for a new fashion client—brand research, mood boards, and ad assets aligned to brand guidelines
Career Highlights
1/1
Production and localization support to meet campaign deadlines
Delivered 30+ localized ad iterations across 5+ languages
Mexico,
In fast-paced campaigns I regularly jumped in to translate ads into more than five languages,...
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