Lead revenue and sales strategy across all channels, driving market expansion and growth. Own commercial negotiations, forecasting, pricing, and go-to-market executions for new technologies and smart-home...

Led sales and go-to-market for AIoT ecosystem in Mexico and LATAM, covering diverse smart-home product lines. Drove channel strategies, commercial plans, e-commerce expansion, and digital content for leading...

Managed new product introductions and P&L for cookware, leading to #1 market share in 2021. Defined product and marketing strategies, enhanced profitability, built targeted e-commerce approaches, and led...

Launched TCL TV brand in Mexico, driving production, market entry, and brand-building strategies. Coordinated cross-channel marketing, executed social media campaigns, increased digital presence, and used...

Oversaw TV portfolio strategy, introduced innovative technologies (QLED, The Frame), conducted P&L, ROI analysis, competitive pricing, and developed marketing strategy aligned with budget goals.

Led product marketing across Mexico, Central America, and the Caribbean, launching Hisense brand and building relationships with major retailers. Drove ROI-based promotions, analyzed P&L, and managed product...

Introduced new products, managed category transitions, provided technical expertise to sales, executed pricing and forecasting, and conducted market research for new projects.

Introduced new products for LATAM, led P&L and pricing strategies, launched promotions, improved margins and market share.

Led product cycle management for TV category, launched new technology in Mexico, defined pricing, developed marketing strategies, and organized the first Buen Fin campaign.