Luis Sainz
Driving brand growth through data-driven, localized marketing strategies.
Mexico City, MX
Full time
Hybrid/On-site
Senior Marketing Manager with over 13 years of experience executing integrated marketing strategies for consumer brands. Progressive roles from Analyst...
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My Career Journey
1/5
Futura Labs
Customer Success & Operations — Marketing & Partnerships
May 2026 - Present | 4m
Mexico City, MX
Lead the marketing and partnership strategy for B2B accounts across Mexico, Colombia, and Brazil, growing cross-sell by 3.4% among top-tier accounts. Managed a 25-person team, integrated AI tools into...
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Walmart de México
Deputy Director — Integrated Marketing, Media & Brand Localization
Sep 2022 - Feb 2026 | 3y 5m
Mexico City, MX
Developed and executed a localized marketing strategy for BAIT, leading end-to-end campaign planning and optimization, delivering +200% YoY acquisition and +18% basket growth. Scaled retail media business...
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Aeroméxico — Club Premier (AM Rewards)
Senior Manager — Partnerships, Hospitality & Integrated Campaigns
Sep 2018 - Jul 2022 | 3y 10m
Mexico City, MX
Built and negotiated key partnerships with major players in hospitality, financial services, and luxury sectors. Increased new-user acquisition, improved campaign conversions from 0.5% to 3%, raised ROI...
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BBVA
Lead — Marketing & Partnerships
Apr 2015 - Sep 2018 | 3y 5m
Mexico City, MX
Led marketing strategy and co-brand partnerships for a portfolio of 400K customers, achieving +18% acquisition rate and tripling customer leads.
Scotiabank
Analyst — Marketing Analytics
Oct 2013 - Apr 2015 | 1y 6m
Mexico City, MX
Built analytical models optimizing marketing investments, reducing costs by 15%.
Collaboration
Change Agility
Business Acumen
Results Focused
Collaborative Communications
Most proud of (2/3)
1st
Led localized marketing as Deputy Director at Walmart, driving +200% YoY acquisition and +18% basket growth; managed $2M+ to generate ≈1B MXN revenue.
2nd
Built and scaled B2B pipeline across Mexico, Colombia & Brazil, growing cross-sell 3.4% while leading a 25-person team and integrating AI.
Career Highlights
1/2
Greenfield regional GTM with a compact founding team
Built commercial pipeline across Mexico, Colombia & Brazil
Mexico City, MX,
While building the commercial pipeline across Mexico, Colombia, and Brazil I led a compact team...
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Platform product redesign at Walmart — shifted marketing to product experience
SSO redesign boosted redemption 20% and engagement 35%
Mexico City, MX,
During a Walmart platform redesign I introduced single sign-on to streamline account flow and...
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