Luis Roberto Espinosa
Strategic marketing leader driving innovation and brand excellence in financial services.
Mexico City, MX
Full time
On-site/Hybrid
Experienced Marketing Senior Manager with over 15 years in brand strategy and marketing communication, particularly in financial services. Led major initiatives...
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My Career Journey
1/6
Banamex
Marketing VP | Branch & Product Communication
Apr 2023 - Present | 3y 4m
Mexico City, MX
Directed marketing strategy for financial products such as mortgage loans, pension funds, and insurance. Governed brand execution across 1,300+ branches, ensured consistency in messaging and branding....
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Medics Group
Marketing Advisor
Aug 2010 - Dec 2023 | 13y 4m
Ciudad de México, MX
Executed foundational digital marketing strategies, maintained the company website, and managed advertising in magazines and digital media.
Banamex
Strategic Marketing Manager | Strategy, Automation & Analytics
Jun 2019 - Apr 2023 | 3y 10m
Mexico City, MX
Conducted performance, ROI, and attribution analysis for data-driven decisions. Implemented automation tools to boost efficiency. Led planning sessions aligning teams to marketing goals. Ensured compliance...
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Banamex
Marketing Manager | Marketing Digital
Jun 2017 - Jun 2019 | 2y
Mexico City, MX
Engineered social media strategies to grow brand engagement. Conducted market analysis and campaign measurement to inform strategy. Coordinated with agencies and managed marketing budgets for brand al...
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Anzen Digital (Citibanamex)
Marketing Analyst | Digital Marketing
Oct 2014 - May 2017 | 2y 7m
Mexico City, MX
Coordinated digital campaigns for multi-channel communication. Produced advertising materials for branches, managed digital portals, and drove audience engagement with email and social media campaigns...
Pearson
Marketing Executive
Jun 2011 - Dec 2013 | 2y 6m
Mexico City, MX
Executed digital marketing and eCommerce strategies, managed SEM campaigns, organized events, and designed promotional materials to boost brand engagement.
Strategic Planning
Plan Execution
Professional Communication
Digitization
Leadership
Training And Development
Team Performance Management
Planning
Budgeting
Analytical Skills
Data Reporting
Most proud of (3/3)
1st
Direction for the development of my first creative concept and the production of the campaing as a marketing leader for Banamex. "Duerme tranquilo"
2nd
Coordinated the production and branding alignment of my first big stand for Pearson. It was created to participate in the FIL Guadalajara 2012.
3rd
Coordinated the project of the divestiture and separation process from Citi as project manager & relaunching the brand for Banamex in 2025 as part o
Career Highlights
1/3
Branding
Branches new branding
Mexico, 2025
Brand implementation in the first 100 branches of Banamex to reveal the new brand for our customers...
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Marketing
Mortgages success
Mexico City, MX, 2024
Two consecutive years being the most grown product for Banamex (Mortages), with the launch of...
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Influencer
Insurance | Influencer Mrketing
Spain, 2024
As part of the strategy with the Insurace partners Chubb, we created a campaign to create awareness...
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Fun fact about me
I am a musician, since i was a kid i started a band with my friends and we have travelled around the country and part of LATAM to play shows. We released 4 albums during 20 years of playing music
My values
Adaptability
Communication
Efficiency
Ethical Behavior
Financial Responsibility
Inclusivity
Perseverance
Problem Solving
Education
Universidad La Salle, A.C.
Specialization in Marketing & Advertising
2012
EDUMAC Digital Arts School
Diploma in Graphic & Web Design
2010
Instituto Politécnico Nacional | Escuela Superior de Comercio y Administración
Bachelor’s in Commerce & Business Relations
2010
Certifications & Qualifications
Project Management
Universidad Tec Milenio2022
Brother Miguel Febres Medal
Universidad La Salle2013
Language(s) I speak
Spanish
Fluent
English
Fluent