Luis Fernando Orozco Aguilar
Driving digital transformation with expertise in CRM, automation, and data analytics.
Mexico City, MX
Full time/Part time
On-site/Hybrid/Remote
Dynamic communications specialist and digital transformation leader with over 10 years experience in inbound marketing, CRM automation, and project management....
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My Career Journey
1/5
Codere
Customer Content & Automation Manager
Sep 2022 - Present | 3y 11m
Mexico City, MX
Led CRM strategy and Salesforce architecture, optimizing user engagement across digital platforms. Managed operational UX project execution and collaborated across product, marketing, and operations. Used...
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Up 'n Beyond
Brand Manager Jr
Mar 2022 - Aug 2022 | 5m
Mexico City, MX
Managed product strategy and collaborations for PUBG Mobile LATAM, leading PR campaigns and partnerships. Ensured project delivery within timelines and budgets, and streamlined workflows as main operational...
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UFC GYM México
Marketing Manager
Oct 2020 - Feb 2022 | 1y 4m
Mexico City, MX
Led acquisition, brand communication, and national franchise expansion strategies. Directed safety, service, and operational certification processes for multi-site complexes during pandemic transition...
KidZania
Corporate Communications Coordinator
Sep 2018 - Oct 2020 | 2y 1m
Implemented global communication guidelines and audited international digital/social campaigns. Delivered executive reports on brand reputation and communication KPIs.
KidZania México
Digital Content Coordinator
Feb 2017 - Sep 2018 | 1y 7m
Mexico City, MX
Led digital channel expansion and integrated digital experience ecosystem. Managed cross-platform initiatives including app, web, eCommerce, and CRM.
Education
FES Acatlán - U.N.A.M.
Specialization in Digital Media
2016
FES Acatlán - U.N.A.M.
Communication
2015
Language(s) I speak
Spanish
Fluent
English
Fluent
Italian
Intermediate