Luis Estrada López
Driving digital transformation and revenue through innovative marketing strategies.
Mexico City
Full time
Remote
Results-driven Digital Marketing & Transformation leader with over 18 years of experience spanning hospitality, technology, publishing, and construction...
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My Career Journey
1/3
Grupo Hotelero Brisas
Digital Marketing Manager
Jan 2019 - Present | 7y 6m
Mexico City, MX
Coordinated omnichannel campaigns doubling direct bookings and generating over $10M USD in additional revenue. Led digital strategy for 13 hotel properties, managed digital platforms, implemented advanced...
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Mitsu Electronics México
Marketing Manager
Jan 2016 - Jan 2019 | 3y
Mexico City, MX
Led full migration to AWS supporting scalable digital operations and sales growth. Developed integrated ATL/BTL campaigns, coordinated cross-selling, managed brand social media, and ensured marketing KPIs...
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Editorial Esfinge
Marketing Manager
Jan 2010 - Jan 2016 | 6y
Mexico, MX
Executed market research and strategic product positioning before the Ministry of Education, securing key institutional placements. Migrated catalog to digital platforms, expanding sales nationally and...
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Analytical Skills
Complex Problem Solving
Business Acumen
Results Focused
Creative Problem-Solving
Coaching
Team Motivation
Leadership
Most proud of (2/3)
1st
Coordinated omnichannel campaigns that doubled direct bookings and generated over $10M in additional revenue.
2nd
Led full migration to AWS, enabling scalable digital operations and measurable sales growth at Mitsu Electronics México.
Career Highlights
1/1
Built cross-platform predictive models to optimize conversion funnels
Uncovered and monetized an untapped revenue stream with AI
México, 2026
In a cross-platform analytics engagement I developed AI-powered predictive models to analyze...
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My values
Creativity
Problem Solving
Innovation
Team Empowerment
Results-Oriented
Education
Tecnológico de Monterrey Campus CEM
Postgraduate Program in Digital Marketing
Ongoing
UNITEC
B.A. in Marketing, Graphic Design Specialization
Ongoing
Certifications & Qualifications
Google Ads & Analytics Certification
Infoanalítica2026
Adobe Creative Suite Certification
Adobe Inc.2026
Cambridge PET/KET — English
Cambridge2026
Language(s) I speak
Spanish
Fluent
English
Intermediate