Luis E. Casillas Martínez
Driving growth & ROI in B2B and Fintech through data-driven marketing leadership.
Mexico City, MX
Full time
Hybrid
Experienced growth marketing leader with over a decade building high-performing marketing engines for finance, fintech, and B2B sectors. Successfully led...
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My Career Journey
1/4
Greenday Finance
Head of Marketing
Sep 2024 - Present | 1y 11m
Mexico City, MX
Led the full-funnel growth strategy for a $700M+ lending pipeline, developed multi-channel acquisition frameworks, increased qualified leads by 60% YoY, built executive dashboards for CPL, CAC, and ROI,...
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ClearSale
Head of International Digital Marketing
Feb 2022 - Aug 2024 | 2y 6m
Directed global acquisition strategy for US & LATAM, managed 20+ team across digital channels, scaled inbound pipeline by 45%, optimized CAC, advanced attribution modeling, and built marketing-sales synergy...
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Consultoría Quiral
Marketing & Sales Manager
Jan 2021 - Feb 2022 | 1y 1m
Designed lead generation for 15+ B2B clients, implemented dashboards for CPL and ROAS tracking, and boosted SEO-driven organic traffic by 70%.
Cluster Magazine
Director, PR & Marketing Communications
Jan 2018 - Jan 2021 | 3y
Led strategies for brand engagement among premium audiences, formed partnerships with luxury brands, and enhanced audience engagement by 3x via targeted campaigns.
Active Listening
Engagement Skills
Relationship Building
Change Agility
Strategic Thinking
Career Highlights
1/2
Leader, Clearsale Brazil
Reshaped Clearsale Brazil strategy and mobilized the team
Mexico, 2024
In my role at Clearsale Brazil I faced the decision to completely reshape the company's strategy...
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Leader, Clearsale Brazil — customer-led growth
Built trust-based customer relationships that drove referrals
Mexico, 2024
In my role at Clearsale Brazil I cultivated relationships that went beyond the lending process....
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