Results-driven marketing leader with 14+ years in digital strategy and team building.
Full time
On-site/Hybrid
Experienced marketing professional with over 14 years leading digital strategy across fintech, media, and retail. Directed GTM campaigns in five countries,...
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My Career Journey
1/7
WEBULL
Marketing Director
Jan 2024 - Present | 2y 6m
CDMX, MX
Lead the overall digital marketing strategy, focusing on customer acquisition, activation, and retention. Manage multi-channel campaigns to boost brand transition and benefits communication, oversee KPIs...
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Ya Ganaste – Grupo PagaTodo
Digital Marketing Director
Jan 2021 - Jan 2023 | 2y
Coordinated GTM campaigns across five countries for a POS platform including payment and loyalty functions. Improved KPIs by increasing traffic and reducing cost per lead, strengthened technical digital...
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Banco Azteca
Sr. Digital Marketing Manager
Jan 2018 - Jan 2021 | 3y
Led production of a television program from conception through broadcast, created content with sponsorship and managed media with over 30% positive sentiment. Drove app promotion for SMBs, reducing customer...
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seeUplay
Marketing Director
Jan 2017 - Jan 2018 | 1y
Designed materials securing major client contracts, led brand campaigns, managed brand transition, and designed customer acquisition strategies. Facilitated collaborations, maintained KPIs for effectiveness,...
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Televisa
Digital Marketing Coordinator
Jan 2014 - Jan 2017 | 3y
Managed key accounts such as P&G & GSK, executed digital marketing plans, and communicated business development initiatives. Ensured annual plans delivered results and contributed to client satisfaction...
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Matrix Marketing
Digital Manager
Jan 2012 - Jan 2014 | 2y
Integrated digital initiatives into client campaigns, managed teams exceeding expectations, created sales strategies aligned with business goals, and delivered technical marketing solutions driving positive...
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Activ@Mente
Account Manager
Jan 2010 - Jan 2012 | 2y
Strategic Thinking
Adaptability
Emotional Intelligence
Action Oriented
Teamwork
Prioritization
Most proud of (2/3)
1st
I coordinated GTM campaigns across five countries, split milestones into micro-objectives, and ran daily cross-regional standups to remove blockers.
2nd
I produced a TV program and led app promotion for SMBs at Banco Azteca, cutting acquisition costs by 90%.
Career Highlights
1/2
Digital Marketing Director, Ya Ganaste – Grupo PagaTodo (2021–2023)
Led 5-country GTM for POS platform during restructure
Mexico City, MX,
In 2021 I led the go-to-market program for a POS platform (payments + loyalty) across five countries...