Applied Master's knowledge to drive strategic brand positioning and integrated marketing communications for a nonprofit craft beer championing LGBT+ women's rights. Shifted perception to 80% positive sentiment,...

Built and led a high-performance marketing team in the B2B tech SaaS space, powering AI-driven marketing and brand visibility across the US, Canada, and UK. Drove 15% increase in QLs, 85% brand awareness,...

Built and scaled the marketing department, driving end-to-end execution for major Latin American tradeshows. Managed cross-channel campaigns, agencies, and lead generation. Achieved 5x ROI, 74-82% business...

Planned and executed omni-channel strategies for a loyalty program spanning 180+ gas stations and 120+ stores. Drove customer acquisition, database growth, brand conversions, awareness, and maintained...

Managed and elevated loyalty programs for global brands (Visa, BMW, Santander, Edenred). Secured 30-45 partnership agreements per month, increased program effectiveness, and boosted brand positioning.