Visual Director and Branding Specialist with over 7 years of experience shaping fashion and lifestyle brands. Expertise spans brand identity, concept development, and creative strategy, crafting intentional and emotive visual stories from start to finish. Led creative direction across retail, campaigns, and digital platforms, defining unique visual languages for diverse clients. Passionate about merging strategic thinking with visual artistry to communicate authentic brand identities, while continuously seeking innovative ways to engage audiences and elevate brand presence.

Directed visual identity, content direction, and creative strategy for various clients, focusing on holistic brand storytelling through intentional and immersive concepts. Designed tailored visual languages reflecting each brand's essence.

Visual Director & Creative Strategist

Oversaw visual direction for retail spaces, campaigns, e-commerce, and social media across the brand. Enhanced brand image with cohesive visual merchandising, ensuring consistency and engaging consumer experiences.

Visual Merchandising & Creative Director

Led home styling, managed marketing initiatives, developed branding strategies, and fostered positive client relations to ensure satisfaction and repeat business.