Growth-driven GTM leader blending strategy, positioning, and measurable outcomes.
Full time
Hybrid/On-site
Dynamic go-to-market and marketing leader with over 10 years of experience in B2B and B2B2C settings. Recently directed marketing and GTM at Boards.com,...
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My Career Journey
1/7
Boards.com
Director of Marketing and GTM
Sep 2025 - Present | 8m
Tel Aviv, IL
Led global go-to-market and product marketing strategy, managing a team of 5 across growth, content, and performance, aligning product, marketing, and revenue goals. Owned positioning and messaging, driving...
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Mayple Marketplace
Head of GTM and Strategic Programs
Apr 2023 - Aug 2025 | 2y 4m
Led product marketing and GTM for a $7M business line, overseeing a team of 7. Developed positioning and messaging, optimized the customer journey, and drove product adoption and expansion. Built internal...
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Mayple Marketplace
Growth Strategist
Sep 2021 - Mar 2023 | 1y 6m
Tel Aviv, IL
Strategic advisor to SMB, mid-market, and enterprise clients, aligning marketing strategies with KPIs. Built and executed data-driven GTM and demand generation plans, improving pipeline, conversion, and...
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Bakara Medi
Digital Media and Marketing Specialist
Jul 2020 - Aug 2021 | 1y 1m
Ramat Hasharon, IL
Managed 20 enterprise client portfolios through multi-channel digital campaigns, focusing on performance marketing with Google Ads and Facebook. Delivered measurable results and optimized ROI.
Avraham Advertising Agency
Head of Digital Marketing
Oct 2018 - Jun 2020 | 1y 8m
Led digital strategy for e-commerce clients, managed $5M budget and 8-person team. Directed marketing P&L, cross-channel execution, and vendor partnerships, driving performance optimization.
Avraham Advertising Agency
Digital Marketing Team Lead
Jun 2016 - Sep 2018 | 2y 3m
Tel Aviv, IL
Led Digital and SEO teams, exceeding KPIs and optimizing spend. Developed team capabilities and strengthened client relationships.
Avraham Advertising Agency
Senior Media Buyer
Feb 2014 - May 2016 | 2y 3m
Tel Aviv, IL
Managed full-funnel media campaigns across multiple channels, focusing on strategy, execution, and optimization to achieve performance targets.