Liron Reznik Bitton
Strategic marketing leader driving GTM innovation and B2B/B2C growth.
Full time
On-site/Hybrid
Experienced marketing leader with over 15 years driving go-to-market strategy and brand growth across B2B and B2C sectors. Specialized in narrative development,...
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My Career Journey
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DOVER MEDICAL
Head of Marketing & Communications
Jan 2020 - Present | 6y 4m
Established and led the marketing department, defined strategy across media channels, implemented lead generation and CRM infrastructure, led field marketing at 20+ conferences, drove digital and AI-based...
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EROCCA EYEWEAR
Marketing Lead
Jan 2016 - Jan 2018 | 2y
Directed brand communication strategy with a 35% sales increase during major campaigns, owned communication channels, managed GTM initiatives for new products, drove demand activation and long-term brand...
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DEBBY GROUP
Senior PR & Communication Manager
Jan 2009 - Jan 2016 | 7y
Led PR for prominent brands improving media visibility, managed launches and crisis communication, handled press events and media relations locally and internationally, acted as spokesperson maintaining...
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RESHET TV
Editors Team Leader
Jan 2006 - Jan 2009 | 3y
Led editors' team for news and program website, crafted content boosting engagement, collaborated cross-functionally to maximize content reach and brand influence.
Leadership
Relationship Building
Innovation
Change Agility
Strategic Thinking
Influencing Skills
Positive Reinforcement
Business Acumen
Results Focused
Career Highlights
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Turning Complex Technologies into Market Adoption | GTM & Growth
Head of Marketing & Communications
israel, 2026
While leading regional marketing in Israel I designed and launched an innovative patient lead‑generation...
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Education
College of Management Academic Studies
MBA in Business Administration
2013
Sapir Academic College
BA in Commercial & Marketing
2008
Certifications & Qualifications
Product Marketing Fundamentals Certification
2025
HubSpot Inbound Marketing Certification
2025
Social Media Advertising
Kidum College2019
Screenwriting Course
Camera Obscura School of Art2008
Language(s) I speak
Hebrew
Fluent
English
Fluent