Liron Bar
Driving global growth with AI-powered strategic marketing and commercial leadership.
Israel
Full time
Hybrid/On-site/Remote
Strategic, data-driven executive with over 15 years of leadership in fintech, SaaS, EdTech, telecom, and digital services. Proven track record in scaling...
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My Career Journey
1/8
BZOnline
CMO
Sep 2025 - Present | 8m
Full P&L ownership of $1.5M/month marketing budget across 5+ brands and 10+ international markets. Managed multi-platform paid media leveraging AI-based optimization. Directed AI adoption across marketing,...
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IDF
Military Operation Officer, First Lieutenant
- Present | N/A
eTeacher
VP Marketing & Growth
Jan 2025 - Aug 2025 | 7m
Led global marketing and business growth strategy across 4 EdTech brands in the US & LATAM. Designed business and marketing plans, conducted market research, directed global teams, focused on ROI, and...
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AvaTrade
Head of Global Marketing & Strategy
Jan 2021 - Jan 2024 | 3y
Developed and executed global marketing and business strategy. Led strategic planning, supported market expansion partnerships, and scaled teams across LATAM, Europe, Asia, and the Middle East. Collaborated...
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Head-On
Senior Strategic Marketing Consultant
Jan 2017 - Jan 2020 | 3y
Israel, IL
Led consulting engagements for SaaS, fintech, and consumer companies. Delivered market analysis, opportunity assessments, go-to-market planning, and M&A support including due diligence and integration...
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Independent
Consultant
Jan 2015 - Jan 2016 | 1y
Provided strategy and growth consulting to SMBs and digital service providers.
Cellcom
B2B Marketing Manager
Jan 2010 - Jan 2014 | 4y
Oversaw strategic planning and marketing operations for B2B units. Managed market research, planning, and budget execution, and designed strategic campaigns, retention initiatives, and product marketi...
Yes
B2C Marketing Manager
Jan 2006 - Jan 2009 | 3y
Oversaw strategic planning and marketing operations for B2C units. Managed campaigns, research, and cross-functional planning.
Strategic Thinking
Delegation Skills
Team Leadership
Results Focused
Action Oriented
Business Acumen
Most proud of (1/3)
1st
As CMO I owned a $1.5M/month marketing P&L, led AI-driven paid media and built analytics infrastructure for global content strategy.
Career Highlights
1/1
CMO, BZOnline (Sep 2025–present) — $1.5M/month marketing P&L
Scaled global paid media with AI-driven analytics
Israel,
In my role as CMO at BZOnline I assumed full P&L responsibility for a $1.5M/month marketing budget...
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My values
Results-Oriented
Leadership
Accountability
Problem Solving
Efficiency
Education
Ben Gurion University
MBA in Marketing
Ongoing
Tel Aviv University
BA in Social Work
Ongoing
Certifications & Qualifications
Digital Marketing & PPC
New Media College2026
Board Management
Yahel College2026
Language(s) I speak
Hebrew
Fluent
English
Fluent