Lior Golbary
Bridging creativity and data, I lead impactful campaigns for global brands.
Full time
On-site/Hybrid/Remote
Creative Director with over 10 years in advertising, in senior roles at leading agencies such as ARLO Digital, K-Logic, Mccann TLV, and Ogilvy Tel Aviv....
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My Career Journey
1/7
Israeli Ministry of Defense
Military Service
- Present | N/A
ARLO Digital - Reuveni Pridan
Creative Director
Jan 2025 - Present | 1y 4m
Leading a 13-person creative department, managing full operations for major clients including Samsung Israel, Jeep, Subaru, and LEAP. Specialized in performance, AI, video, and production with a strong...
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K-Logic
Creative Director
Jan 2023 - Jan 2025 | 2y
Developed strategic plans and managed digital marketing campaigns on TikTok, Instagram, and YouTube. Oversaw creative teams, ensured brand consistency, and collaborated with clients. Led innovation, campaign...
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Mccann TLV
Senior creative copywriter
Jan 2021 - Jan 2022 | 1y
Tel Aviv, IL
Lead copywriter for major brands including Nespresso, IKEA, and SodaStream. Developed campaign concepts across TV and digital, spearheaded digital storytelling formats, and integrated brand initiatives...
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Diboor Media
Senior creative copywriter
Jan 2020 - Jan 2021 | 1y
Developed copy for leading Israeli brands, focusing on clear, research-backed, and performance-driven digital campaigns across various platforms.
Ogilvy Tel Aviv
Senior creative copywriter
Jan 2018 - Jan 2020 | 2y
Tel Aviv, IL
Executed large-scale campaigns for brands like Jeep, Ferrari, Ben Gurion Airport. Created integrated brand concepts, conducted audience research, and crafted original copy for multi-channel initiative...
Ashkenazy Zalsman / BSA
Creative copywriter
Jan 2015 - Jan 2018 | 3y
Education
The Academic College of Netanya
Bachelor of Business Administration
2016
Habetzefer - Israel’s Advertising Agencies Academy
Copywriting and Social Media Management
2013
Certifications & Qualifications
Urban daisy - ‘Making cities cooler’ exhibition
Abraham Hostel2022
Quiet chaos - street photography exhibition
Gallery Prima, Hotel Prima2018
Language(s) I speak
English
Fluent
Hebrew
Fluent
Italian
Intermediate