Lina Alejandra Vesga Villarraga
Driving global brand growth through integrated, data-informed marketing leadership.
Mexico City, MX
Full time/Part time
Hybrid/Remote
Senior marketing professional with 8+ years' experience managing integrated marketing and multi-channel campaigns for leading brands such as Cadillac,...
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My Career Journey
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Leo Burnett
Account Supervisor
Sep 2021 - Dec 2025 | 4y 3m
Mexico City, MX
Led Cadillac rebranding across dealerships, developed 300+ materials, and launched the brand's first electric vehicle online meeting pre-order KPIs. Managed global strategic and creative alignment for...
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The Unicorn Brain
Lead Account Manager
Aug 2020 - Sep 2021 | 1y 1m
Mexico City, MX
Implemented digital campaigns for five local brands, managing from concept to KPI tracking. Launched five SEO/SEM-optimized websites, attaining top 5 Google organic ranking for Mobeat. Coordinated social...
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Grey
Account Executive
Dec 2017 - Mar 2020 | 2y 3m
Bogota, CO
Coordinated omnichannel campaigns for Top Terra and Jabon Rey, leading Dersa’s and Jabon Rey’s national campaigns resulting in 3pp market share gain. Managed sustainability campaign ‘Segunda Vida,’ collecting...
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Big Fish
Jr. Account Executive
Mar 2017 - Dec 2017 | 9m
Bogota, CO
Supported digital campaigns for Schneider Electric, PepsiCo, Taco Bell, and Lenovo. Led Corporate Communications for Social Responsibility at PepsiCo, coordinating volunteer efforts with potato producers....
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