Driving global marketing impact through scalable strategy and cross-functional leadership.
Herzliya, IL
Full time
Hybrid/Remote
I am a global marketing leader with over 10 years’ experience leading end-to-end strategies at large corporate tech organizations, including AWS. My expertise...
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My Career Journey
1/6
Amazon Web Services (AWS)
EMEA Senior Field Marketing & Developer Engagement Manager
Jan 2025 - Present | 1y 4m
Led top-of-funnel B2C marketing strategy across EMEA, translating global DevEx priorities into regionally impactful programs that drove developer engagement in 15+ markets. Created event marketing strategy...
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Amazon Web Services (AWS)
Global Program & Field Marketing Lead
Jan 2022 - Jan 2025 | 3y
Directed global, educational programs in partnership with brands like Formula 1, NFL, and Riot Games, increasing awareness and developer engagement. Led video/social media influencer campaigns and managed...
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Amazon Web Services (AWS)
Senior Digital & Field Marketing Manager
Jan 2017 - Jan 2022 | 5y
Herzliya, IL
Built and scaled Israel’s flagship ‘AWS Tech Tracks’ developer education program, later expanded across EMEA. Maintained pipeline/revenue through virtual engagement transformation during COVID and launched...
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Caspi (Isbeco)
Digital Marketing Manager
Jan 2014 - Jan 2015 | 1y
Led creative and digital marketing for 20+ imported brands, creating graphic assets, online campaigns, and digital frameworks to support sales and market penetration.
CNAirways
Marketing & Sales Manager
Jan 2013 - Jan 2014 | 1y
Drove tourism sales through strategic partnerships, scalable sales mechanisms, and optimized distribution to increase conversion and revenue.
Studio Jeger
Marketing Manager
Jan 2012 - Jan 2013 | 1y
Managed the full marketing ecosystem, including social media, SEO, website optimization, and LinkedIn campaigns, strengthening digital presence and lead generation.
Active Listening
Collaboration
Influencing Skills
Creative Thinking
Adaptability
Action Oriented
Leadership
Adaptive Leadership
Innovation
Career Highlights
1/2
Directed global educational programs in partnership with major IPs
Scaled global developer programs with F1, NFL & Riot
Herzliya, IL, 2023
In directing global educational programs, I partnered with Formula 1, the NFL and Riot Games...
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Top-of-funnel B2B marketing lead — EMEA Developer Experience
Led EMEA DevEx marketing across 15+ markets to boost AWS adoption
Herzliya, IL, 2025
As lead for top-of-funnel B2B marketing across EMEA, I translated global Developer Experience...