Designing elegant B2B SaaS solutions that make complexity intuitive.
Part time/Full time/Project based
Hybrid/Remote
I am a Senior Product Designer with extensive expertise in leading UI/UX for complex B2B SaaS products, merging deep technical know-how with a user-centered...
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My Career Journey
1/6
PlaxidityX (Formerly Argus)
Lead Product Designer
Jan 2021 - Present | 5y 5m
Responsible for planning and design of complex SaaS cybersecurity products and AI integration, built scalable design systems, expanded product design from one to seven products, implemented Agile methodologies,...
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General Motors, Innovation Center
Senior Product Designer
Jan 2019 - Jan 2021 | 2y
Managed the entire UI/UX lifecycle for B2C mobile apps, translated complex vehicle technologies into intuitive mobile experiences, collaborated with PM and R&D teams, and designed next-gen connected-car...
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GFK (Acquired by NielsenIQ), Innovation Center
Senior Product Designer
Jan 2017 - Jan 2018 | 1y
Sole designer for B2B products from MVP to launch, created enterprise market research platforms and award-winning RegioGraph geomarketing software.
Optibus
Senior UI/UX Designer
Jan 2015 - Jan 2017 | 2y
Led design for AI-driven public transportation optimization, defined UX strategy and vision, designed OnTime software, and shaped company branding and visual language.
Gigya (Acquired by SAP)
Lead UI Designer
Jan 2008 - Jan 2014 | 6y
Owned end-to-end design for desktop and web platforms, acted as a central collaborator with executive and product teams, and redesigned corporate marketing presence.
UI Human Factors
UI Designer
Jan 2006 - Jan 2008 | 2y
Designed interfaces for B2B systems in security, finance, and defense for clients such as Microsoft and Elbit, from concept to delivery.
Education
Yezreel Valley College
Advanced AI Agents & Automation (Gen-AI, APIs, Automation)