In a product design role for Bank Leumi I reframed illustration as a product problem rather than decoration. I defined a cohesive visual language with clear rules for tone, scale and interaction, and integrated those assets into UX patterns so illustrations guided attention and clarified flows. The system reduced ambiguity for product teams, aligned stakeholders, and turned visuals into a practical tool for solving product challenges.

Product designer, Bank Leumi project

Redefined the illustration language for Bank Leumi

In the Dividendy project, when the team was stuck presenting dense financial data, I applied creative data interpretation to design layered visual metaphors and information hierarchies. I preserved analytical depth while simplifying first‑pass comprehension, enabling non-expert stakeholders to grasp insights quickly, resolving debates, and allowing the team to move from confusion to aligned decisions.

Designer, Dividendy project

Made complex financial data digestible in Dividendy

I redefined the illustration language for Bank Leumi, treating visuals as product solutions to clarify user workflows.

I turned complex financial data on Dividendy into digestible insights by applying creative data interpretation.