Accomplished Senior Product Designer specializing in AI-driven UX and complex systems, with experience leading high-growth companies in the e-commerce and IT sectors. Scaled ElephantStock from 30 to 200 employees, driving 3x revenue growth and building the design team from scratch. Currently leading UX/UI initiatives at Partner Israel for CRM, ERP, and fintech systems, with a focus on decision support and agentic AI. Skilled at cross-functional leadership, product optimization, and scalable design systems. Passionate about leveraging AI to simplify complexity. Eager to further impact product innovation and strategy.

Architected proactive agentic UX strategies, reframing incident management for 50% faster task assignment. Led the launch of complex CRM, ERP, and fintech systems in record time, including the Partner Electric release in 2 months. Standardized scalable UI language, boosting development velocity. Established human-in-the-loop and AI trust patterns. Designed actionable AI interfaces and streamlined dev handovers through technical fluency.

Lead Product Designer | UX/UI Expert

Scaled company from 30 to 200 employees, contributing to 3x revenue growth and building the design team from scratch. Selected for Google E-commerce Growth Lab (Top 10). Owned end-to-end design for a major platform, enhancing conversion via A/B testing, polls, and analytics. Led cross-product branding, UX direction, and unified scalable brand experiences.