Kwame Johnson-Goffe
Driving growth through sports, crypto & iGaming content strategy and AI innovations.
London, GB
Full time
Remote
Growth Content Strategist with over 9 years’ experience leading multi-market content and campaigns in the sports betting, crypto, and iGaming sectors....
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My Career Journey
1/4
Independent Growth Content & AI Consultant
Growth Content & AI Consultant
Aug 2022 - Present | 4y
Lead ongoing multi-market sports and iGaming content for betPawa across multiple African countries, adapting campaigns for local audiences. Plan and deliver content across social, radio, web, and CRM....
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White Hat Gaming (Branders)
Senior Copywriter
Sep 2018 - Aug 2022 | 3y 11m
Owned CRM copy and campaign messaging across five consumer iGaming brands. Planned, wrote and optimised acquisition and retention campaigns across digital channels. Achieved standout open and click rates...
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Truth Theory
Content Writer
Dec 2017 - Sep 2018 | 9m
Created shareable, SEO-led editorial for over 1.4 million followers. Researched and translated complex current-affairs and cultural topics into accessible content. Edited submissions from external wri...
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Genesis Global Limited
Copywriter
Apr 2017 - Dec 2017 | 8m
Developed brand tone and conversion-based copy for online casino brands. Created content across web, banners, email, and social. Maintained clear, commercially effective messaging aligned with SEO best...
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Brainstorming
Leadership
Creative Problem-Solving
Creative Thinking
Collaboration
Analytical Thinking
Quality Driven
Engagement Skills
Confident Communicator
Career Highlights
1/1
Creative copywriter — radio campaign
Wrote radio spot that outperformed feature ads
London, GB, 2026
In a recent radio campaign I rewrote our spot to prioritize entertainment over feature listings,...
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