Kristine Lennie
Driving impactful, data-driven content strategy for SaaS & digital marketing success.
Bulgaria
Full time
Remote
Seasoned content strategist and editor with expertise in B2B SaaS, digital marketing, and academic publishing. Currently leading content strategy and creation...
Show more
My Career Journey
1/5
Deel
Content Marketing Manager | Content Strategist | Copywriter
Mar 2025 - Present | 1y 5m
Fully own the Deel IT content vertical; lead strategy, SEO performance, and reporting; develop content aligned with KPIs and sales goals; create and optimize diverse assets using SEO and AI workflows; cross-functional...
Show more
Make-More
Head of Writing & Research
Nov 2024 - Present | 1y 9m
Birmingham, GB
Delved into governmental and NGO data to synthesize reports and articles; researched and crafted reports on underrepresentation in STEM; conducted and edited interviews for awareness content; created blog...
Show more
Researcher
Content Strategist | Project Manager | Community Growth
Aug 2023 - Sep 2024 | 1y 1m
London, GB
Led content strategy and audience growth for The Global Treasurer site; developed strategies and editorial calendars; optimized WordPress articles; analyzed performance and engagement; managed newsletters...
Show more
Researcher
Editor-in-Chief | Project Manager of Researcher Insights Magazine
Jul 2022 - Aug 2023 | 1y 1m
London, GB
Coordinated B2C magazine production end-to-end; built format, KPIs and strategy; managed all project aspects; produced and edited content; interviewed contributors; collaborated with sponsors; expanded...
Show more
Researcher
Managing Editor | Project Manager Researcher Live
Sep 2021 - Jun 2022 | 9m
London, GB
Organized 200+ online events and webinars; managed content calendar, speakers, and tracked engagement; led promotional campaigns across channels; created marketing materials.
Analytical Thinking
Decision Making
Calmness Under Pressure
Organizational Skills
Coordinating
Most proud of (2/3)
1st
Built Researcher Insights magazine from concept to publication, defining editorial voice, strategy, production and community growth
2nd
Owned Deel's content vertical, led strategy, SEO and reporting to boost Profound AI ranking and drive 22–34% MoM organic growth
Career Highlights
1/2
Editor‑in‑Chief — built voice, strategy & community
Launched Researcher Insights magazine
London,
As Editor‑in‑Chief of Researcher Insights I led the magazine from concept to published issues,...
Show more
Content Marketing Manager — SEO, AI workflows, growth
Content Marketing Manager
Bulgaria,
As Content Marketing Manager at Deel I owned the content vertical and redesigned our SEO and...
Show more
Fun fact about me
I did 2 courses in improv
