Kolawole Omobusola
Transforming complex products into engaging, user-focused content that drives growth.
Full time/Project based/Part time
Remote
Senior Content Strategist with over five years’ proven expertise in fintech, Web3, and digital products. Adept at leading multi-channel content strategies...
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My Career Journey
1/4
Upwork
Freelance Copywriter & Digital Marketing Specialist
May 2018 - Present | 8y 4m
Developed content for fintech, Web3, crypto, gaming, and lifestyle clients, enhancing search rankings and brand presence. Increased organic traffic with executable SEO strategies and advanced analytics...
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Quidax
Copy and Content Lead
Jan 2024 - Present | 2y 8m
Lagos, NG
Lead end-to-end content strategies for acquisition, activation, and retention. Improved newsletter open rates by 10 percentage points in 2025 through segmentation and subject-line optimization. Grew organic...
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Quidax
Freelance Writer and Editor
Mar 2022 - Dec 2023 | 1y 9m
Lagos, NG
Produced high-quality Web3, crypto, NFT, and DeFi content for top-tier publications, enhancing company’s thought leadership. Boosted brand visibility and community engagement through targeted content across...
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Satoshi Media
Senior Technical Writer
Sep 2022 - Mar 2023 | 6m
Created technical crypto and DeFi content for major industry platforms, building topical authority and backlink profiles for clients. Delivered daily news to sustain audience engagement in volatile markets....
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Communications
Collaboration
Leadership
Creativity
Adaptability
Willingness To Learn
Procedure Development
Results Focused
Strategic Thinking
Most proud of (2/3)
1st
Led content strategy as Copy & Content Lead at Quidax, growing newsletter engagement and improving SEO performance.
2nd
Established UX writing standards and a content-excellence framework for product copy across design, product, engineering, and marketing.
Career Highlights
1/1
Content Designer, Quidax — Framer & Figma; product onboarding
Transitioned into content design and built UX prototypes
Lagos, NG,
At Quidax I transitioned from content marketing into content design, teaching myself Framer and...
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My values
Communication
Collaboration
Adaptability
Continuous Learning
Customer-Centricity
Education
Obafemi Awolowo University
English and Literary Studies
Ongoing
Certifications & Qualifications
Fundamentals of SEO Marketing
eMarketing Institute2021
Language(s) I speak
English
Fluent