Kerry Gaffney
Freelance marketing leader — built 14-person social care teams; Cannes Silver Lions, and EMR winner
Kerċem, MT
Project based/Full time/Part time
Remote/Hybrid
I am a creative marketer and leader with a flair for storytelling and building impactful content strategies. Over the last decade, I have excelled in leading...
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My Career Journey
1/7
Digital Marketing & Content Creative
Independent Consultant
Jul 2021 - Present | 5y 1m
Developed and executed marketing strategies for start-ups to blue-chips; created SEO-led content for media production and customer value propositions for FinTech; led content teams including Interim Head...
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Casumo
Head of Content & Communication
Nov 2019 - Jul 2021 | 1y 8m
Malta, MT
Took over and rebuilt an 8-person content team into a cohesive unit over 18 months; led content creation, localization and brand communications across territories; launched Casumo.ES with an award-winning...
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Camelot Group
Senior Social Media & Content Strategist
Jun 2017 - Nov 2019 | 2y 5m
London, GB
Built and led a 14-person Social Media Care & Engagement Team for The National Lottery, owning recruitment, training and independent workflows; launched the Set For Life influencer programme (the largest...
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Independent Digital Marketing Specialist
Content & Social Media Strategist
Oct 2016 - Jun 2017 | 8m
London, GB
Consulted for brands and agencies including ICUC social, The Organic Agency and Fold 7 to deliver social media strategy and creative campaigns; facilitated onboarding of ICUC’s largest account and refreshed...
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MOFILM
Director of Community & Communication
Sep 2010 - Jul 2016 | 5y 10m
London, GB
Led marketing strategy and a global team at a creative video start-up, advising clients such as Pepsi and Unilever; directed Samsung’s Global Blogger programme for the London 2012 Olympics; developed new...
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Porter Novelli
Associate Director, Digital
Aug 2008 - Sep 2010 | 2y 1m
London, GB
Founded Porter Novelli’s Global Digital team and developed integrated digital services; trained account handlers, managed the London Digital team, and drove the PN Digital Ambassador network to embed digital...
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Porter Novelli
Consultant, Technology Practice
Apr 2003 - Jul 2008 | 5y 3m
London, GB
Led client accounts in Porter Novelli’s Technology Practice, developing PR programmes for clients including HP and Easynet; supervised crisis communications and media strategy, including post-acquisition...
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Results Focused
Planning
Active Listening
Support Colleagues
Friendliness
Empathy
Most proud of (3/3)
1st
Built and led a 14-person Social Media Care & Engagement team at Camelot, owning recruitment, strategy and campaigns.
2nd
Led an award-winning go-to-market launch of Casumo in Spain, navigating strict regulation and Covid constraints.
3rd
Drafted the Cannes Silver Lions entry and supported the Cornetto Cupidity campaign, helping secure a Silver award.
Career Highlights
1/2
Founder & Head, Social Media Care & Engagement, Camelot
Built & scaled Social Media Care team to 14 people
Watford, GB, 2016
In my role as Founder and Head of Social Media Care & Engagement at Camelot I took the function...
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Head of Social Media, Casumo
Forged Casumo's social team into a revenue-generating channel
Swieqi, MT, 2021
In my role as Head of Content at Casumo I inherited an eight-person group that existed largely...
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Fun fact about me
I once built a rapid-response social engagement team on a tight deadline that replied to nearly every comment within 10 minutes.
My values
Results-Oriented
Open Communication
Empathy
Teamwork
Education
St David’s University College, Lampeter
Theology & Religious Studies
Ongoing
Language(s) I speak
English
Fluent