Karolina Mac
B2B marketing strategiest driving results with AI, creativity, and relationship building.
Warsaw, PL
Full time
Hybrid/Remote/On-site
I am a Marketing Manager with over 10 years of experience in B2B tech, AI & data, and commercial real estate. I specialize in building end-to-end marketing...
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My Career Journey
1/5
FINALLY (Salesforce Consulting)
Marketing Manager - B2B Marketing Manager DS Stream
Sep 2024 - Present | 1y 11m
Warsaw, PL
FINALLY (Salesforce Consulting)
Marketing Manager - B2B Marketing Manager DS Stream
Feb 2022 - Aug 2024 | 2y 6m
Warsaw, PL
Co-created and executed B2B marketing strategy focused on AI, data, and MLOps; led lead generation through integrated campaigns and social platforms; managed LinkedIn, YouTube, Facebook, and X presence;...
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Centrum Praskie Koneser
Marketing Manager
Feb 2019 - Jan 2022 | 2y 11m
Warsaw, PL
Co-created and implemented marketing for a premium urban brand; managed Facebook & Instagram campaigns; oversaw website redesign & analytics; organized events and activations; built media and influencer...
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ITMAGINATION
Digital Marketing & Events Specialist
Jan 2018 - Jan 2019 | 1y
Executed B2B campaigns using HubSpot; ran LinkedIn, Facebook, and Google AdWords for lead generation; supported marketing strategy for digital projects; co-organized industry and company events; managed...
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ITMAGINATION
Marketing Manager
Jan 2016 - Dec 2017 | 1y 11m
Managed 3-person team; developed and implemented marketing strategy and budget; planned communications; organized conferences, events, and business meetings.
Brainstorming
Coordinating
Team Management
Collaboration
Strategic Thinking
Most proud of (2/3)
1st
Built and executed a B2B AI/MLOps marketing strategy that delivered ~3,600 MQLs/year and led partner campaigns with Salesforce
2nd
Organized a commercial experiential Warsaw cinema event for 70 C-level guests — presentation, 3D screening, branded popcorn, dinner and networking
Career Highlights
1/2
Marketing lead — aligned sales & tech around pipeline
Reoriented marketing into a sales-driven lead engine
Warsaw, PL, 2025
In my marketing role I shifted our approach from isolated campaigns to a sales- and pipeline-first...
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Marketing & Events lead — Warsaw experiential campaign
Staged a 70‑person C‑level cinema event that sparked commercial follow-up
Warsaw, PL, 2024
While leading events in Warsaw I designed and delivered a cinema experience for 70 C‑level guests...
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My values
Collaboration
Results-Oriented
Inclusivity
Creativity
Open Communication
Education
Collegium Civitas
Sociology, New Media
2017
SWPS University
Business English
2014
Certifications & Qualifications
Salesforce Marketing Cloud - Trailhead
Salesforce (Trailhead)2026
AI in Business Development “Google Umiejętności Jutra AI”
Google & SGH2026
Inbound Marketing
HubSpot2026
Google Ads: Lead Generation
Google2026
Ultimate SEO Course
2026
Retargeting & Digital Advertising
2026
WordPress & Webflow Basics
2026
Language(s) I speak
Polish
Fluent
English
Fluent