Karla Pamela Martínez Colín
Driving growth and digital transformation with strategic marketing leadership.
Mexico City, MX
Full time
Hybrid
Experienced Marketing executive with over 15 years of expertise in driving business growth, brand positioning, digital transformation, and customer acquisition...
Show more
My Career Journey
1/7
Beauty Studio by Belle
Business Owner & Marketing Director
Jan 2025 - Present | 1y 8m
Developed business model, market strategy, and brand identity. Defined and executed go-to-market strategy, led digital marketing development, and implemented automation for customer experience improve...
Show more
Belle Marketing Agency
Marketing Strategy Director
Jan 2023 - Present | 3y 8m
Develops growth and brand strategies for B2B and B2C companies, leading branding and rebranding projects, integrated marketing initiatives, marketing automation, and advising executives on commercial strategy...
Show more
Ideen Stores
Marketing Director
Oct 2022 - Jan 2023 | 3m
Led multi-brand eCommerce marketing, driving acquisition, retention, and growth. Designed customer lifecycle, go-to-market, and cross-selling strategies. Supported growth with digital and data-driven ...
Show more
Onena
Head of Marketing
Jan 2020 - Jan 2022 | 2y
TV Azteca
Digital Marketing Manager
Jan 2017 - Jan 2020 | 3y
Led strategic digital projects across Technology and Content. Managed platform migration, participated in digital transformation, and improved operational efficiency and user experience.
AT&T
Regional Project Manager
Jan 2013 - Jan 2017 | 4y
Led nationwide retail rebranding post-Nextel integration, coordinated large-scale rollouts, directed network migrations, and enhanced retail customer experience with tech and operations teams.
Ericsson
Project Manager
Jan 2009 - Jan 2013 | 4y
Coordinated telecommunications infrastructure projects for corporate clients, managed project planning, execution, delivery, and collaborated with cross-functional teams.
Leadership
Business Acumen
Complex Problem Solving
Active Listening
Delegation Skills
Coordinating
Organizational Skills
Collaboration
Results Focused
Calmness Under Pressure
Most proud of (2/3)
1st
Led national standardization program, balancing country-wide consistency with regional operational flexibility to meet diverse needs.
2nd
Led a high-pressure rebrand under a tight timeline, mediating conflicting stakeholders by listening, clarifying priorities, and aligning teams.
Career Highlights
1/1
Cross-functional rebrand leadership—aligned teams and empowered owners
Led nationwide rebranding after Nextel integration
mexico,
During the nationwide rebranding after the Nextel integration, I brought different teams together,...
Show more
My values
Problem Solving
Results-Oriented
Empowerment
Collaboration
Leadership
Education
Universidad del Valle de México (UVM)
Master of Business Administration (MBA)
Ongoing
Universidad del Valle de México (UVM)
Bachelor’s Degree in Communication Sciences
Ongoing
Certifications & Qualifications
Diploma in Project Management
Tecnología de Monterrey2026
Diploma in Digital Marketing
Universidad del Valle de México (UVM)2026
Language(s) I speak
Spanish
Fluent
English
Fluent