Creative marketing & events leader driven by innovation, branding, and impactful connections.
Full time/Part time/Project based
Hybrid/Remote
Marketing and Public Relations Director with over 20 years' experience across Mexico, US, Canada, and Latin America. Led marketing, communication, and...
Responsible for all aspects of association logistics and operations, account management, customer loyalty, sponsorships, strategic alliances, promotions, event organization, and development of marketing,...
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IMECCA A.C.
Communication and Public Relations Manager
Oct 2005 - Present | 20y 9m
Coordinated Asia Pacific Quality Organization Congress and VIP assistance in 2005, 2008, 2009, and 2024. Led promotion, mass media outreach, and sponsorships for major quality congress events.
MAS IDEAS Events
Director of Communication, Marketing and Public Relations
Jan 2003 - Jan 2020 | 17y
Directed events, trade shows, and communication strategies across Mexico, US, and Canada. Managed public relations, corporate accounts, VIP relations, branding, promotions, sponsorships, and customer loyalty...
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PureLink AV Latin America
Marketing Manager
Apr 2014 - Apr 2018 | 4y
Opened the Latin American market and built brand positioning, executed promotion and marketing strategies, organized road shows, acquired partners and expanded product integration into projects.
Elite Screens Mexico and Latin America
Marketing and Sales Representative
Nov 2014 - Jan 2018 | 3y 2m
Opened Latin American market channels and positioned the brand. Led promotions, marketing strategies, road shows, partner acquisition, and brand presence targeting dealers, distributors, integrators, and...
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Latin Press Inc.
Tecnomultimedia INFOCOMM Communication, Marketing and Public Relations Manager
Feb 2013 - Nov 2013 | 9m
Promoted Tecnomultimedia Infocomm events throughout Mexico and Latin America, managed media outreach, sponsorships, and agreements.
CEDIA (Custom Electronic Design and Installation Association)
Latin America Events, Communication, Public Relations and Membership Manager
Feb 2010 - Apr 2013 | 3y 2m
Contacted and grew member base in Latin America, organized events, expos, educational sessions, certifications, product training, and supported member logistics for US CEDIA Expo. Enhanced customer loyalty...
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IMECCA A.C.
Communication and Public Relations Coordinator
Oct 2004 - Oct 2009 | 5y
Organized and coordinated various National Quality Control Congress events in October 2004, 2005, 2006, 2009.
C.A.F.I.
Director of Communication and Public Relations (projects)
Mar 2008 - Sep 2008 | 6m
Verdun, CA
Coordinated cultural events and international presentations (Mar–Sep 2008).
C.A.F.I.
Director of Communication and Public Relations (projects)
Feb 2007 - Oct 2007 | 8m
Verdun, CA
Directed communication and PR for festivals, expo shows, presentations and performances (Feb–Oct 2007, Mar–Sep 2008).
Central Missouri State University – ITESM
Project Manager
Jan 2002 - Dec 2006 | 4y 11m
Organized and coordinated CMSU Alumni events in Mexico, supported events in USA, created logos and designed advertising for the CMSU Alumni Association.
International Events INC.
Events, Mass Media and Advertising Coordinator
Jan 2002 - Dec 2006 | 4y 11m
Organized promotions, scouted for opportunities, secured sponsorships, planned media activities, coordinated events in Mexico and the US (years 2002, 2003, 2004, 2006).
IMECCA A.C.
Mass Media Coordinator
Oct 2003 - Oct 2006 | 3y
Coordinated APQO Congress, managed promotion and mass media (October 2003, 2004, 2006).
C.A.F.I.
Communication and Public Relations Coordinator
Feb 2006 - Jul 2006 | 5m
Verdun, CA
Organized and coordinated Montreal Latin America Festival and various cultural events (Feb–July 2006).
IMECCA A.C.
Communication and Public Relations Coordinator
Oct 2005 - Oct 2005 | 0m
Organized and coordinated National Quality Control Congress, managed promotion and media plans in October 2005.
C.A.F.I.
Communication and Public Relations Coordinator
Jan 2005 - Aug 2005 | 7m
Verdun, CA
Organized and coordinated Montreal Latin America Festival and other cultural events and presentations in Verdun, Québec, Canada.
Education
Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM Tec de Monterrey)
Communication
Ongoing
Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM Tec de Monterrey)
Master in Marketing
Ongoing
Certifications & Qualifications
Marketing and Advertising
Carleton University2004
Communication and Corporate Cultures in Organization