Storyboard of Karen Vargas Hernández

Karen Vargas Hernández

Creative copywriter with expertise in brand and ATL, BTL campaigns and conceptual content creation.

Mexico City, MX

Full time

Remote/Hybrid

Professional copywriter with extensive experience in digital and creative content for leading brands such as Samsung, Lala, Neutrogena, and McDonald's....

My Career Journey

1/5

DDB

Creative & Digital Copywriter

- Present | N/A

Created and adapted digital campaigns for McDonald's. Developed concepts and localized campaigns for the target market.

BBDO

Creative Copywriter

- Present | N/A

Conceptualized campaigns for Mars, M&M's, VISA, Pedigree, Epura, and Snickers. Wrote digital posts, manifestos, and lines for ATL and digital. Developed content for radio, TV, digital pieces, and tags...

Deloitte

Marketing Lead

- Present | N/A

Led the marketing area, organized and trained junior copywriters in creativity and conceptualization. Provided creative direction for business proposals.

Freelance

Copywriter

- Present | N/A

Developed creative content and copy for brands including Samsung, Lala, Neutrogena, Spin Premia, Rappi Colombia, and Nissan. Managed multiple projects simultaneously, delivering tailored messaging for...

ISOBAR

Creative & Digital Copywriter

- Present | N/A

Produced creative and digital copy for American Eagle, Aerie, and T-fal. Managed content calendars and community management.

Education

Universidad Nacional Autónoma de México

Ciencias de la Comunicación

Ongoing

Certifications & Qualifications

Curso de inglés

Harmon Hall2026

Curso de creatividad