Karen Paz
360° marketing leader driving growth for beauty, fashion & lifestyle brands.
Full time/Project based/Part time
Hybrid
Marketing leader with proven experience directing 360° strategies, omnichannel launches, e-commerce, social commerce, and CRM in the beauty, fashion, and...
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My Career Journey
1/3
KOS ESSENCE BY KENIA OS
Directora de Marketing
Jan 2026 - Present | 8m
Definición y liderazgo de estrategia de marketing 360°. Crecimiento de la marca conectando posicionamiento, comunicación, canales comerciales y experiencia del cliente.
Sarelly Creativo Lab (Sarelly Beauty by Anna Sarelly)
Directora de Marketing
Jan 2023 - Jan 2025 | 2y
Lideró estrategia de marca, marketing, social commerce y crecimiento omnicanal. Dirigió lanzamientos exitosos, incluyendo TikTok Shop con resultados sobresalientes (sold out, más de 3.5 millones de impresiones,...
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Sarelly Sarelly (Sarelly Style by Anna Sarelly)
Marketing Manager
Jan 2021 - Jan 2025 | 4y
Planificó y ejecutó lanzamientos omnicanal, liderando estrategia de e-commerce, colaboraciones, CRM y TikTok Shop. Reconocida por casos de éxito con TikTok Shop (primer live +1,000 órdenes, ROAS 5.36,...
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Organizational Skills
Communications
Team Building
Team Motivation
Leadership
Decision Making
Strategic Thinking
Creative Thinking
Active Listening
Most proud of (2/3)
1st
Led the launch of KOS ESSENCE on TikTok Shop, coordinating strategy, content, e‑commerce and cross‑functional teams.
2nd
Defined and led 360° brand and omnichannel marketing at Sarelly Creativo Lab, driving social commerce and e‑commerce growth.
Career Highlights
1/2
Led cross‑functional TikTok Shop launch at Sarelly
Launched KOS ESSENCE on TikTok Shop
CDMX,
As Marketing lead at Sarelly I led the launch of KOS ESSENCE on TikTok Shop, coordinating strategy,...
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Marketing Manager → Directora de Marketing, Sarelly (2021–2025)
Built omnichannel e‑commerce & CRM growth engine
Mexico City, MX, 2021
In roles from 2021–2025 as Marketing Manager and later Directora de Marketing at Sarelly, I planned...
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My values
Teamwork
Creativity
Leadership
Problem Solving
Collaboration
Education
UNAM (Facultad de Arquitectura)
Licenciatura en Arquitectura
2023
UNAM, ENP 9
Carrera Técnica en Representación y Dibujo Arquitectónico
2017
Secundaria Técnica 71
Carrera Técnica en Electrónica, Comunicación y Sistemas de Control
2015
Certifications & Qualifications
TikTok Shop para marcas
TikTok for Business Latam2026
TikTok Shop: el futuro del comercio y la creación de contenido
Universidad Iberoamericana2025
Language(s) I speak
Spanish
Fluent
English
Intermediate