Lead planning and execution of integrated marketing campaigns, managing projects end-to-end to ensure on-time delivery and alignment with business goals. Coordinate digital and on-site activations, social...

Led the lead generation team with a business-driven approach to strategy, performance, and communication. Managed team to develop success and media metrics, fostering analytical thinking tied to business...

Transformed complex data into strategic insights for Havaianas BR and Airbnb’s global account. Led development of real-time dashboards, performance reports, and KPIs. Conducted campaign analytics, A/B...

Led Business Intelligence efforts for Natura, supporting strategic and media planning through data-driven insights. Developed dashboards and KPIs, collaborated with media team to optimize campaigns such...

Led BI solutions implementation for clients including Lenor and Gillette, developing dashboards and KPIs to enhance operational efficiency. Involved in high-impact projects such as product launches and...

Monitored media performance with a focus on conversions and brand engagement, driving actionable insights. Analyzed market trends and led strategic planning initiatives to align business strategies for...

Led continuous TV audience analysis to ensure content aligned with viewer preferences, driving higher engagement. Delivered data-driven editorial insights and optimized news consumption strategies during...

Worked with clients including GM, Nivea, Accor Hotels, Azul Airlines, and Banco do Brasil, conducting social media monitoring and brand KPI analysis. Developed strategic market research and competitor...

Supported the CGECOM team by analyzing TV audience metrics to ensure content aligned with strategic goals and maximized viewer engagement. Developed materials to communicate broadcast performance to stakeholders....