Juana Karla López Alonzo
Driving measurable growth in IT & fintech marketing across LATAM.
Mexico City, MX
Full time
Remote/Hybrid
Seasoned marketing executive with over 20 years in technology, cybersecurity, and fintech across LATAM, specializing in partner, field, and account-based...
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My Career Journey
1/5
Ingram Micro
Marketing Manager
Sep 2025 - Mar 2026 | 6m
Mexico City, MX
Led marketing strategy for IT and cybersecurity portfolio, managing a $3M USD budget aligned with revenue goals. Executed B2B demand generation campaigns, launched SMB campaign increasing leads, generated...
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Kushki
Regional Partner Marketing Manager
Apr 2024 - Sep 2025 | 1y 5m
Developed and executed LATAM partner marketing strategy with a $100K USD budget. Built LATAM Partner Program, managed 300+ active partners, increased partner-influenced pipeline by 40%, activation by 30%,...
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Fortinet
Marketing Manager
Jan 2018 - Nov 2023 | 5y 10m
Mexico City, MX
Led demand generation, ABM, and partner marketing strategies, managing a $1.5M USD budget. Generated a $100M USD pipeline in 2023, increased marketing’s impact on revenue by 15–20%, grew pipeline by 60%,...
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Qlik
LATAM Marketing Manager
Jul 2015 - Jan 2018 | 2y 6m
Contributed 40–45% of regional pipeline, led flagship events with 1,500+ attendees, and managed digital and PR strategies to strengthen market presence.
Westcon | Afina | McAfee
Marketing Manager
Jan 2006 - Jul 2015 | 9y 6m
Executed 100+ marketing initiatives annually, launched IT brands and solutions, and developed partner programs and channel strategies.
Communications
Active Listening
Collaboration
Influencing Skills
Relationship Building
Relationship Management
Strategic Thinking
Business Acumen
Program Management
Coordinating
Most proud of (2/3)
1st
Built Kushki's LATAM Partner Program and Partner Connect event, scaling to 300+ partners and boosting partner-influenced pipeline 40%.
2nd
Led Fortinet demand generation, ABM, and partner marketing with a $1.5M budget, generating a $100M pipeline in 2023.
Career Highlights
1/1
Marketing Manager, Fortinet (2018–2023)
Drove $100M pipeline through demand gen & ABM
Mexico City, MX, 2018
In 2018–2023 as Marketing Manager at Fortinet I led demand generation, ABM, and partner marketing...
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My values
Results-Oriented
Balance
Collaboration
Communication
Leadership
Education
Universidad Católica de Murcia
MBA & Digital Marketing
Ongoing
UNAM
B.S. International Affairs
Ongoing
Certifications & Qualifications
Master in AI & Innovation
Founderz2026
Language(s) I speak
Spanish
Fluent
English
Intermediate
Portuguese
Beginner