Juan Zúñiga
Driving growth with data, strategy & cross-functional leadership in digital and consumer brands.
Mexico City, MX
Full time
Hybrid
Marketing and growth leader with over 12 years managing digital, consumer, e-commerce and retail brands. Recently led product innovation for a $12M Amazon-native...
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My Career Journey
1/4
HOUNDSBAY
Product & Innovation Lead
Jan 2025 - Jan 2026 | 1y
Led product strategy and innovation for a ~$12M Amazon-native brand, prioritizing growth opportunities with marketplace data and customer insights. Achieved 26% YoY growth in Q1 2026 through product launches,...
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GRUPO RUZ
Head of Toys / Product Manager
Jan 2022 - Jan 2025 | 3y
Mexico City, MX
Managed a 400+ SKU portfolio with significant sell-in growth, enhancing differentiation and proprietary development. Oversaw all business planning and profitability by license and SKU. Developed global...
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INMUEBLES24
Brand Manager B2C - Mexico
Jan 2019 - Jan 2022 | 3y
Mexico City, MX
Led integrated consumer marketing on digital and offline channels, managing an MXN 20M annual media budget. Contributed to a 17% Top of Mind increase via media strategy. Collaborated on acquisition funnels,...
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DISTROLLER
Product Development & Brand Strategy / Industrial Design Lead
Jan 2013 - Jan 2019 | 6y
Mexico City, MX
Progressed from industrial design to brand strategy, leading a five-person design team and developing 3D capability. Launched new doll lines and accessories, combining design vision with market and consumer...
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Prioritization
Communications
Accountability
Collaboration
Coordinating
Leadership
Decision Making
Motivational Skills
Organizational Skills
Most proud of (1/3)
1st
Led product strategy as Product & Innovation Lead for a ~$12M Amazon brand, driving 26% YoY growth.
Career Highlights
1/1
Product line expansion — plastic + premium stretchers
Grew listing revenue ~25% by launching an affordable SKU
Dallas, US, 2026
In a product expansion I defined and launched a lower-priced plastic boot stretcher alongside...
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