Juan Pablo Aranda
Crafting timeless, strategic visual narratives for brands with creative leadership.
Warsaw, PL
Full time
On-site/Hybrid
Creative Director with over 15 years of international experience across Chile and Poland, renowned for leading high-impact projects for major retailers...
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My Career Journey
1/6
XCOMMUNICA
Senior Brand & Digital Strategist
Jan 2017 - Present | 9y 7m
Warsaw, PL
Led UI/UX design for Allegro's Investor Relations platform, managed digital interface for Poland’s largest e-commerce. Designed Żabka Group’s corporate website, translating retail expansion into a clear...
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PRASKI
Creative Director / Branding Specialist
Jan 2016 - Jan 2021 | 5y
Led creative conceptualization and execution of branding for international retail and corporate clients. Developed comprehensive visual identity systems from logo to large-scale print and digital prod...
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OPEN GATE
Senior Graphic Designer & Content Strategist
Jan 2011 - Jan 2017 | 6y
Led creative direction and packaging design for major film and TV collections on DVD, enhancing collector value. Delivered comprehensive social media campaigns for book launches, bridging traditional and...
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Medical University of Lodz (UMED)
Creative Director (Rebranding Project)
Jan 2009 - Jan 2011 | 2y
Lodz, PL
Directed entire rebranding of one of Poland's largest medical institutions. Modernized the public image across all platforms and improved perception and brand recognition.
AVP (Swiss Design & Architecture Studio)
Creative Director
Jan 2008 - Jan 2009 | 1y
Managed visual identity and graphic concepts for high-end architectural and design projects.
OWN DESIGN STUDIO
Founder & Creative Director
Jan 2005 - Jan 2008 | 3y
Managed studio in Chile, leading projects from concept to print/web production for diverse national clients, building entrepreneurial grit and ability to defend creative strategies.
Collaboration
Brainstorming
Creative Thinking
Communications
Project Design
Strategic Thinking
Most proud of (2/3)
1st
Led and directed the complete rebranding of Medical University of Lodz (UMED), modernizing its public image and improving brand recognition.
2nd
Developed an ageless UMED brand that has remained solid for 15+ years, sustaining recognition long after launch.
Career Highlights
1/1
Creative lead, UMED rebrand (2009–2011)
Led full rebrand of Medical University of Lodz
Lodz, 2009
In 2009 I led the complete rebrand of the Medical University of Lodz (UMED). I directed the modernization...
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