Leads editorial strategy and content operations, ensuring editorial excellence and brand consistency across digital and print. Directs content planning, maintains timely publication of 30+ news stories,...

Led integrated marketing execution for Mexico, including product launches, sponsorships, advertising, and local/global partnership management. Identified market opportunities, coordinated cross-functional...

Developed marketing and commercialization strategies for SME clients, directed brand positioning, product launches, and client development. Coordinated integrated campaigns, performed market analysis,...

Directed integrated marketing operations and led a 17-member marketing team. Aligned branding, digital, communications, and trade marketing strategies with business objectives. Managed key client accounts...

Coordinated nationwide retail marketing and advertising initiatives for Unefon across 2,500 locations. Led 15+ annual campaigns and product launches, managed advertising budgets, ensured legal and brand...

Managed flagship store marketing operations, leading cross-functional projects and enhancing customer experience through experiential marketing. Developed partnerships, in-store activations, and localized...

Supported retail expansion, rebranding, and cross-functional coordination. Conducted market and white-space analyses for store growth, coordinated flagship store projects, and aided in major store rebranding...