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Juan Manuel Matamoros
Driving growth through data-driven performance marketing and strategic leadership.
Mexico City, MX
Full time
Hybrid/Remote
Head of Marketing with over 9 years of experience in Growth and Performance Marketing for B2B and B2C companies. Skilled in developing and executing full-funnel...
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My Career Journey
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1/5
Leadboost MX
Head of Marketing & Growth
Jul 2025 - Present | 1y 3m
Ciudad de México, MX
Developed and executed growth marketing strategies for B2B and B2C clients, designed and managed full-funnel marketing campaigns, managed paid media across Meta, Google, LinkedIn, TikTok, and Amazon Ads,...
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Bajaj Motodrive
Digital Marketing Manager
Jul 2024 - Jun 2025 | 11m
Led digital marketing strategy and execution, managed multi-channel paid media, oversaw advertising budgets, coordinated agencies and teams, developed remarketing strategies, and created executive dashboards...
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Kanantaba
Digital Marketing Manager
Feb 2023 - Jul 2024 | 1y 5m
Developed digital marketing strategies focused on growth, managed multi-platform paid media campaigns, oversaw budgets and optimization, led marketing operations and vendor management, and analysed campaign...
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Loft
Digital Marketing Coordinator
Dec 2021 - Feb 2023 | 1y 2m
Coordinated paid media campaigns, improved customer acquisition tactics, managed budgets and audience segmentation, implemented performance marketing, and prepared detailed performance reports.
Lamudi México
Digital Marketing Specialist
Nov 2018 - Dec 2021 | 3y 1m
Executed digital marketing campaigns, managed paid media initiatives, handled advertising budgets, developed audience segmentation strategies, and analyzed campaign data to boost marketing effectivene...
Leadership
Team Leadership
Analytical Thinking
Problem Solving
Action Oriented
Collaboration
Results Focused
Communications
Most proud of (2/3)
1st
Promoted to paid-media team leader during the 2020 pandemic, steering strategy and team performance through crisis.
2nd
Built and implemented a deep A/B testing program that preserved at-risk paid-media accounts during 2020.
Career Highlights
1/1
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Paid Media Team Lead — promoted during the 2020 pandemic
Saved client accounts with A/B testing
Mexico City, MX, 2020
In 2020 I had just been promoted to Paid Media Team Lead during the pandemic and was handed my...
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Education
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Universidad del Valle de México
Marketing
Ongoing
Certifications & Qualifications
Meta Blueprint Certification
Meta2018
Language(s) I speak
Spanish
Fluent
English
Fluent