Led digital strategy, media, performance, and BTB business development. Oversaw growth, customer acquisition, and P&L. Designed agency operating models and methodologies. Developed AI-driven optimization...

Directed AVOD, CTV, and data-driven monetization strategies. Led sales for Popcorn Central 6.4 and FreeTV. Implemented audience and performance-based strategies. Managed BTB consultative sales, pipeline...

Coordinated 360 media strategies for casinos and sports betting. Managed lead generation and conversion campaigns for clients such as Novibet and Royal Caribbean. Performed competition analysis and improved...

Managed omnichannel strategy for LATAM and USA. Led global projects and collaborated with international business units. Supervised multichannel digital purchases and developed analytics models. Built new...

Led CDMX sales, new business development, and OOH/DOOH marketing. Developed audience measurement methodologies and managed data for business growth.

Led strategy and planning teams, achieving a high success rate in pitches. Integrated ATL/online media, optimized KPIs and profitability, and restructured business units.

Developed media planning strategies, analyzed audience trends, and created customer acquisition campaigns.

Led business development for government and tourism accounts. Managed strategic alliances, political campaigns, and media projects.

Directed ATL/digital media strategies, negotiated contracts, and developed new business opportunities at global and regional levels.