Juan Jesús Cano Díaz
Driving revenue growth and digital transformation with data-driven marketing strategy.
Mexico City, MX
Full time
Hybrid
Marketing Director with over 10 years' experience leading growth strategies across media, technology, and international markets. Currently managing a $25M...
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My Career Journey
1/4
EL UNIVERSAL
Marketing Director
May 2021 - Present | 5y 4m
Mexico City, MX
Grew total revenue 50.26% and digital audience 35% by leading a data-driven marketing strategy. Scaled digital monetization and subscriptions, boosting recurring revenue and reducing churn from 4% to 2.8%....
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HUAWEI
Regional Digital Marketing Director, LATAM
Feb 2020 - May 2021 | 1y 3m
Mexico City, MX
Led digital marketing strategy across LATAM with a team of 25-35 and $35M MXN budget, aligning local initiatives with global objectives in 20 countries. Increased ROI by 45%, managed pipeline in Salesforce,...
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HUAWEI
Regional Marketing Manager, LATAM
Oct 2018 - Jan 2020 | 1y 3m
Mexico City, MX
Led demand generation and lead qualification across 20 LATAM countries. Implemented marketing automation, SEO/SEM, and multi-channel campaigns. Managed OOH campaigns and developed events to generate pipeline...
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SHANTOU ZHORYA COMMERCIAL TRADING
Regional International Marketing & Sales Specialist
Oct 2014 - Oct 2018 | 4y
Guangdong, CN
Led market expansion efforts and go-to-market strategies in 10+ Ibero-American countries, resulting in 70% revenue/account growth. Built strategic commercial relationships and coordinated global trade...
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Education
UNAM (National Autonomous University of Mexico)
Specialization in Marketing
2024
UNAM (National Autonomous University of Mexico)
Master's in International Business Administration
2022
UNAM (National Autonomous University of Mexico)
Bachelor's Degree in Computer Science
2012
Language(s) I speak
Spanish
Fluent
English
Intermediate
Chinese
Intermediate
Portuguese
Beginner