Driving growth with 360° marketing strategies in digital and offline ecosystems.
Mexico City, MX
Full time/Part time
Hybrid/On-site/Remote
Seasoned Marketing Strategist with over 13 years of experience and a Master’s in Digital Business and Marketing. Led growth, branding, and performance...
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My Career Journey
1/5
iHeart Radio
Head of Marketing
Sep 2023 - Present | 3y
Mexico City, MX
Defined and led digital marketing strategy, aligning app growth and branding with business objectives. Drove cross-functional teams to deliver integrated digital experiences. Measured and optimized initiatives...
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Grupo Sustituto SC
Head of Marketing - Account Manager
Sep 2015 - Jan 2023 | 7y 4m
Mexico City, MX
Consulted leading B2B clients such as VW, Comscore, and others on 360º marketing strategies. Designed marketing strategies across digital and offline channels. Managed budgets and client reporting. Led...
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Gente de Mezcal
Co-Founder (Head of Marketing)
Aug 2015 - Nov 2021 | 6y 3m
Mexico City, MX
Co-founded and led marketing for a spirit drinks business. Coordinated branding and product placement nationally and internationally. Developed and implemented innovative marketing strategies that grew...
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Freelance
Freelance
Jun 2011 - Dec 2014 | 3y 6m
Mexico City, MX
Prepared editorial and graphic proposals, and led branding for B2B clients in entertainment, fashion, and non-profits. Clients included Fundación Grupo México, Cinépolis, and CONANP.
DN3 Editores
Graphic designer
Jun 2010 - Dec 2010 | 6m
Mexico City, MX
Graphic design services for the food industry. Responsible for creative output and visual communication projects.
Education
Esden Business School
Master Degree, Digital Business and Digital Marketing