Founded and scaled a performance digital agency, managed $10M+ annual media spend, delivered 25% YoY revenue growth and above 30% operating margin, led media planning and optimization for major brands,...

Advised four tech startups on business model validation and go-to-market strategies, evaluated investment projects for board decisions using financial and digital traction metrics.

Led regional revenue strategy achieving 10% growth, managed Mexico office P&L with $15M+ annual revenue, oversaw supplier negotiations and agency relationships, stabilized company and managed acquisition...

Created commercial packages for LATAM, commercialized major digital properties, achieved $2M+ USD in sales from scratch.

Led operations and profitability for Mexico, drove double-digit annual growth, and defined digital strategies for major brands.

Directed operations across 7 offices, managed integrated digital strategies for global brands, coordinated cross-functional operations and digital budgets for 70+ clients, and led major media negotiat...

Managed largest media budgets nationally, used analytics for commercial strategies that improved ROAS, negotiated with mass media, launched first digital/eCommerce/social campaigns, and managed national...

Developed category analyses supporting sales growth, coordinated large-scale promotional campaigns, and provided full logistic support.